- Media & Advertising›
- Advertising & Marketing ›
Quarterly online advertising revenue in the U.S. 2007-2018
Quarterly online advertising revenue in the U.S. 2007-2018
Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 1, 2019
In the last quarter of 2018, the online advertising revenue amounted to nearly 31.4 billion U.S. dollars, representing a growth of 20 percent compared to the same period in previous year and a quarter on quarter growth of 18 percent.
Digital advertising - additional information
In the digital era, when the market grows and changes in an incredibly fast pace, the advertising industry needs to adapt and match the speed of those transformations. Sources predict that the share of digital in total advertising spending will grow from 36.7 percent in 2016 to more than 45 percent in 2019. While the digital format is experiencing a growth, it needs to be noted that the advertising expenditures are being redirected from desktop to mobile advertising. Starting with 2015, which is expected to be the turning point for the shift in focus, and with digital ad spending on both channels more or less leveled that year, mobile expenditures are projected to grow by 129 percent and reach nearly 65.5 billion U.S. dollars in 2019.
Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)
Loading statistic...
| Revenue in billion U.S. dollars | |
|---|---|
| Q4 '18 | 31.37 |
| Q3 '18 | 26.5 |
| Q2 '18 | 25.63 |
| Q1 '18 | 23.9 |
| Q4 '17 | 26.18 |
| Q3 '17 | 21.83 |
| Q2 '17 | 20.85 |
| Q1 '17 | 19.4 |
| Q4 '16 | 21.65 |
| Q3 '16 | 18.2 |
| Q2 '16 | 16.92 |
| Q1 '16 | 15.87 |
| Q4 '15 | 17.38 |
| Q3 '15 | 14.69 |
| Q2 '15 | 14.3 |
| Q1 '15 | 13.18 |
| Q4 '14 | 14.15 |
| Q3 '14 | 12.21 |
| Q2 '14 | 11.68 |
| Q1 '14 | 11.41 |
| Q4 '13 | 12.11 |
| Q3 '13 | 10.61 |
| Q2 '13 | 10.26 |
| Q1 '13 | 9.81 |
| Q4 '12 | 10.31 |
| Q3 '12 | 9.24 |
| Q2 '12 | 8.72 |
| Q1 '12 | 8.31 |
| Q4 '11 | 8.97 |
| Q3 '11 | 7.82 |
| Q2 '11 | 7.68 |
| Q1 '11 | 7.26 |
| Q4 '10 | 7.45 |
| Q3 '10 | 6.47 |
| Q2 '10 | 6.19 |
| Q1 '10 | 5.94 |
| Q4 '09 | 6.26 |
| Q3 '09 | 5.5 |
| Q2 '09 | 5.43 |
| Q1 '09 | 5.47 |
| Q4 '08 | 6.1 |
| Q3 '08 | 5.84 |
| Q2 '08 | 5.75 |
| Q1 '08 | 5.77 |
| Q4 '07 | 5.95 |
| Q3 '07 | 5.27 |
| Q2 '07 | 5.09 |
| Q1 '07 | 4.9 |
| Revenue in billion U.S. dollars | |
|---|---|
| Q4 '18 | 31.37 |
| Q3 '18 | 26.5 |
| Q2 '18 | 25.63 |
| Q1 '18 | 23.9 |
| Q4 '17 | 26.18 |
| Q3 '17 | 21.83 |
| Q2 '17 | 20.85 |
| Q1 '17 | 19.4 |
| Q4 '16 | 21.65 |
| Q3 '16 | 18.2 |
| Q2 '16 | 16.92 |
| Q1 '16 | 15.87 |
| Q4 '15 | 17.38 |
| Q3 '15 | 14.69 |
| Q2 '15 | 14.3 |
| Q1 '15 | 13.18 |
| Q4 '14 | 14.15 |
| Q3 '14 | 12.21 |
| Q2 '14 | 11.68 |
| Q1 '14 | 11.41 |
| Q4 '13 | 12.11 |
| Q3 '13 | 10.61 |
| Q2 '13 | 10.26 |
| Q1 '13 | 9.81 |
| Q4 '12 | 10.31 |
| Q3 '12 | 9.24 |
| Q2 '12 | 8.72 |
| Q1 '12 | 8.31 |
| Q4 '11 | 8.97 |
| Q3 '11 | 7.82 |
| Q2 '11 | 7.68 |
| Q1 '11 | 7.26 |
| Q4 '10 | 7.45 |
| Q3 '10 | 6.47 |
| Q2 '10 | 6.19 |
| Q1 '10 | 5.94 |
| Q4 '09 | 6.26 |
| Q3 '09 | 5.5 |
| Q2 '09 | 5.43 |
| Q1 '09 | 5.47 |
| Q4 '08 | 6.1 |
| Q3 '08 | 5.84 |
| Q2 '08 | 5.75 |
| Q1 '08 | 5.77 |
| Q4 '07 | 5.95 |
| Q3 '07 | 5.27 |
| Q2 '07 | 5.09 |
| Q1 '07 | 4.9 |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Aug 1, 2019
In the last quarter of 2018, the online advertising revenue amounted to nearly 31.4 billion U.S. dollars, representing a growth of 20 percent compared to the same period in previous year and a quarter on quarter growth of 18 percent.
Digital advertising - additional information
In the digital era, when the market grows and changes in an incredibly fast pace, the advertising industry needs to adapt and match the speed of those transformations. Sources predict that the share of digital in total advertising spending will grow from 36.7 percent in 2016 to more than 45 percent in 2019. While the digital format is experiencing a growth, it needs to be noted that the advertising expenditures are being redirected from desktop to mobile advertising. Starting with 2015, which is expected to be the turning point for the shift in focus, and with digital ad spending on both channels more or less leveled that year, mobile expenditures are projected to grow by 129 percent and reach nearly 65.5 billion U.S. dollars in 2019.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2019
- Region
- United States
- Survey time period
- Q1 2007 to Q4 2018
- Supplementary notes
- Starting with 2016 figures were adjusted to include podcast advertising.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2019
More information
- Region
- United States
- Survey time period
- Q1 2007 to Q4 2018
- Supplementary notes
- Starting with 2016 figures were adjusted to include podcast advertising.
Other statistics on the topic
Digital Advertising Formats
+Search Engines & SEO
Market share of search engines in the United States 2008-2019
+Advertising & Marketing
Paid search ad spend worldwide 2015-2017
+Advertising & Marketing
U.S. net mobile display ad revenue of selected online companies 2015-2017
Advertising & Marketing
Breakdown of U.S. online advertising revenue in 2018, by type
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Digital advertising formats in the U.S.
- 93 page/s
- English
- pptx
- Detailed references
Everything On "Digital advertising formats in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2007-2021, by type
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2018
- Breakdown of online advertising revenue in the United States in 2018, by type Breakdown of U.S. online advertising revenue in 2018, by type
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)U.S. net mobile display ad revenue of selected online companies 2015-2017
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of April 2019Market share of search engines in the United States 2008-2019
- Consumer attitudes
The most important statistics
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online advertising revenue in the U.S. 2000-2018, by half-year
- Italy: revenue of Internet advertising market in 2016 by type
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Global internet ad spend CAGR by category 2013-2018
- Italy: estimated market share of online advertising market 2018, by segment
- Italy: programmatic advertising market revenue 2013-2016
- South Africa: internet ad revenue 2015, by format
- South Africa: internet ad revenue 2015, by format
- Italy: online advertising market revenue in Italy 2014-2016, by channel
- Italy: online advertising market revenue 2014-2017
- Distribution of advertising revenues in Scandinavian countries 2016-2021
- Breakdown of U.S. online advertising revenue from 2010-2016, by industry
- Internet advertising revenue in Sweden 2015-2017
- Biggest online advertising providers in China in 2011, by revenue
- Canada: internet display advertising revenue 2005-2016
- Attitudes to websites using user data for personalized advertisements in Denmark 2015
- Opinions on ads shown next to offensive content in Denmark 2018
- Attitudes to websites using user data for personalized advertisements in Finland 2015
- Attitudes towards online advertising in Austria 2019
- Internet users' first awareness of advertisement Japan 2018
Studies
- Advertising in the Netherlands
- Digital advertising in Europe
- Online advertising metrics
- Digital advertising formats in the U.S.
- Advertising in Italy
- Advertising in Belgium
- BRICS advertising
- Digital advertising in North America
- Programmatic advertising
- Full Year 2018 Podcast Ad Revenue Study
- Digital advertising in Canada
- Advertising in North America
- Digital advertising in the United Kingdom (UK)
- Advertising in Africa
- Full Year 2017 Podcast Ad Revenue Study
Statistics on "Digital advertising formats in the U.S."
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2018, by type
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of search queries handled by leading U.S. search engine providers as of April 2019
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Online advertising revenue in the United States from 1st half 2000 to 2nd half 2018 (in billion U.S. dollars)
- Revenue of Internet advertising in Italy in 2016, by type (in million euros)
- Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type (in million euros)
- Compound annual growth rate of global internet advertising spending between 2013 and 2018, by category
- Estimated market share of online advertising market in Italy in 2018, by segment
- Programmatic advertising market revenue in Italy from 2013 to 2016* (in million euros)
- Internet advertising revenue in South Africa in 2015, by format (in million South African rand)
- Distribution of internet advertising revenue in South Africa in 2015, by format
- Online advertising market revenue in Italy from 2014 to 2016*, by channel (in million euros)
- Online advertising market revenue in Italy from 2014 to 2017* (in billion euros)
- Distribution of advertising revenues in Scandinavian countries in 2016, with a forecast to 2021
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry
- Internet advertising revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- The biggest online advertising providers in China in 2011, by revenue generated in the 3rd quarter of 2011 (in million yuan)
- Internet display advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Distribution of attitudes towards websites using their users' data for personalized advertisements in Denmark as of March 2015
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- Distribution of attitudes towards websites using their users' data for personalized advertisements in Denmark as of March 2015*
- Which of these statements on online advertising do you agree with?
- Channels that first introduced internet users to products or services that they subsequently purchased in Japan as of January 2018*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.