After years of constant growth, online advertising revenue in the United States reached 64.5 billion U.S. dollars during the last quarter of 2023. This figure represents quarter-on-quarter growth of 12.3 percent and can be linked to the upward trend in advertising efforts during the holiday season.
Digital advertising in the United States is reaching new heights
In 2023, online advertising revenue in the United States amounted to 225 billion U.S. dollars. This record figure marked a year-over-year increase of 7.3 percent. As the leading digital advertising market in the world, the United States has also seen a steady rise in digital ad expenditure over the last few years, which is not surprising, as many of the companies behind the world’s largest digital ad platforms are headquartered there.
Which formats are driving online ad revenue growth?
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PwC, & IAB (U.S.). (April 30, 2024). Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 01, 2024, from https://www.statista.com/statistics/275884/quarterly-online-advertising-revenue-in-the-us/
PwC, und IAB (U.S.). "Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2023 (in billion U.S. dollars)." Chart. April 30, 2024. Statista. Accessed December 01, 2024. https://www.statista.com/statistics/275884/quarterly-online-advertising-revenue-in-the-us/
PwC, IAB (U.S.). (2024). Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 01, 2024. https://www.statista.com/statistics/275884/quarterly-online-advertising-revenue-in-the-us/
PwC, and IAB (U.S.). "Online Advertising Revenue in The United States from 1st Quarter 2007 to 4th Quarter 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/275884/quarterly-online-advertising-revenue-in-the-us/
PwC & IAB (U.S.), Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/275884/quarterly-online-advertising-revenue-in-the-us/ (last visited December 01, 2024)
Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2023 (in billion U.S. dollars) [Graph], PwC, & IAB (U.S.), April 30, 2024. [Online]. Available: https://www.statista.com/statistics/275884/quarterly-online-advertising-revenue-in-the-us/