Quarterly online advertising revenue in the U.S. 2007-2018
In the last quarter of 2018, the online advertising revenue amounted to nearly 31.4 billion U.S. dollars, representing a growth of 20 percent compared to the same period in previous year and a quarter on quarter growth of 18 percent.
Digital advertising - additional information
In the digital era, when the market grows and changes in an incredibly fast pace, the advertising industry needs to adapt and match the speed of those transformations. Sources predict that the share of digital in total advertising spending will grow from 36.7 percent in 2016 to more than 45 percent in 2019. While the digital format is experiencing a growth, it needs to be noted that the advertising expenditures are being redirected from desktop to mobile advertising. Starting with 2015, which is expected to be the turning point for the shift in focus, and with digital ad spending on both channels more or less leveled that year, mobile expenditures are projected to grow by 129 percent and reach nearly 65.5 billion U.S. dollars in 2019.
Digital advertising - additional information
In the digital era, when the market grows and changes in an incredibly fast pace, the advertising industry needs to adapt and match the speed of those transformations. Sources predict that the share of digital in total advertising spending will grow from 36.7 percent in 2016 to more than 45 percent in 2019. While the digital format is experiencing a growth, it needs to be noted that the advertising expenditures are being redirected from desktop to mobile advertising. Starting with 2015, which is expected to be the turning point for the shift in focus, and with digital ad spending on both channels more or less leveled that year, mobile expenditures are projected to grow by 129 percent and reach nearly 65.5 billion U.S. dollars in 2019.
