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Quarterly online advertising revenue in the U.S. 2007-2017
Quarterly online advertising revenue in the U.S. 2007-2017
Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
The statistic above shows the quarterly online advertising revenue in the United States between the first quarter of 2007 and the fourth quarter of 2017. In the last measured quarter, the revenue amounted to 26.1 billion U.S. dollars and grew 20.8 percent in comparison with the fourth quarter of 2016.
Digital advertising - additional information
In the digital era, when the market grows and changes in an incredibly fast pace, the advertising industry needs to adapt and match the speed of those transformations. Sources predict that the share of digital in total advertising spending will grow from 36.7 percent in 2016 to more than 42 percent in 2018. While the digital format is experiencing a growth, it needs to be noted that the advertising expenditures are being redirected from desktop to mobile advertising. Starting with 2015, which is expected to be the turning point for the shift in focus, and with digital ad spending on both channels more or less leveled that year, mobile expenditures are projected to grow by 129 percent and reach nearly 65.9 billion U.S. dollars in 2019. According to figures reporting the 2015 mobile advertising spending in the United States by industry, retail will be the one vertical to be most devoted to this marketing channel.
In terms of development potential, programmatic advertising is leading the way. Marketers are investing more and more money into this method. In the last quarter of 2014 alone, programmatic digital ad spend increased by 71 percent and outpaced other media spending by roughly 60 percent. It was estimated that, globally, marketing professionals spent 15.7 billion U.S. dollars on programmatic advertising in 2014. In regards to most popular ads bought programmatically in the United States, standard banners held the majority that year, but mobile ads followed closely, with approximately 60 percent of marketers and agencies, and 71 percent of publishers devoted to this type of advertising.
Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
Loading statistic...
| Revenue in billion U.S. dollars | |
|---|---|
| Q4 '17 | 26.1 |
| Q3 '17 | 21.8 |
| Q2 '17 | 20.8 |
| Q1 '17 | 19.4 |
| Q4 '16 | 21.6 |
| Q3 '16 | 17.6 |
| Q2 '16 | 16.9 |
| Q1 '16 | 15.9 |
| Q4 '15 | 17.38 |
| Q3 '15 | 14.69 |
| Q2 '15 | 14.3 |
| Q1 '15 | 13.18 |
| Q4 '14 | 14.15 |
| Q3 '14 | 12.21 |
| Q2 '14 | 11.68 |
| Q1 '14 | 11.41 |
| Q4 '13 | 12.11 |
| Q3 '13 | 10.61 |
| Q2 '13 | 10.26 |
| Q1 '13 | 9.81 |
| Q4 '12 | 10.31 |
| Q3 '12 | 9.24 |
| Q2 '12 | 8.72 |
| Q1 '12 | 8.31 |
| Q4 '11 | 8.97 |
| Q3 '11 | 7.82 |
| Q2 '11 | 7.68 |
| Q1 '11 | 7.26 |
| Q4 '10 | 7.45 |
| Q3 '10 | 6.47 |
| Q2 '10 | 6.19 |
| Q1 '10 | 5.94 |
| Q4 '09 | 6.26 |
| Q3 '09 | 5.5 |
| Q2 '09 | 5.43 |
| Q1 '09 | 5.47 |
| Q4 '08 | 6.1 |
| Q3 '08 | 5.84 |
| Q2 '08 | 5.75 |
| Q1 '08 | 5.77 |
| Q4 '07 | 5.95 |
| Q3 '07 | 5.27 |
| Q2 '07 | 5.09 |
| Q1 '07 | 4.9 |
| Revenue in billion U.S. dollars | |
|---|---|
| Q4 '17 | 26.1 |
| Q3 '17 | 21.8 |
| Q2 '17 | 20.8 |
| Q1 '17 | 19.4 |
| Q4 '16 | 21.6 |
| Q3 '16 | 17.6 |
| Q2 '16 | 16.9 |
| Q1 '16 | 15.9 |
| Q4 '15 | 17.38 |
| Q3 '15 | 14.69 |
| Q2 '15 | 14.3 |
| Q1 '15 | 13.18 |
| Q4 '14 | 14.15 |
| Q3 '14 | 12.21 |
| Q2 '14 | 11.68 |
| Q1 '14 | 11.41 |
| Q4 '13 | 12.11 |
| Q3 '13 | 10.61 |
| Q2 '13 | 10.26 |
| Q1 '13 | 9.81 |
| Q4 '12 | 10.31 |
| Q3 '12 | 9.24 |
| Q2 '12 | 8.72 |
| Q1 '12 | 8.31 |
| Q4 '11 | 8.97 |
| Q3 '11 | 7.82 |
| Q2 '11 | 7.68 |
| Q1 '11 | 7.26 |
| Q4 '10 | 7.45 |
| Q3 '10 | 6.47 |
| Q2 '10 | 6.19 |
| Q1 '10 | 5.94 |
| Q4 '09 | 6.26 |
| Q3 '09 | 5.5 |
| Q2 '09 | 5.43 |
| Q1 '09 | 5.47 |
| Q4 '08 | 6.1 |
| Q3 '08 | 5.84 |
| Q2 '08 | 5.75 |
| Q1 '08 | 5.77 |
| Q4 '07 | 5.95 |
| Q3 '07 | 5.27 |
| Q2 '07 | 5.09 |
| Q1 '07 | 4.9 |
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The statistic above shows the quarterly online advertising revenue in the United States between the first quarter of 2007 and the fourth quarter of 2017. In the last measured quarter, the revenue amounted to 26.1 billion U.S. dollars and grew 20.8 percent in comparison with the fourth quarter of 2016.
Digital advertising - additional information
In the digital era, when the market grows and changes in an incredibly fast pace, the advertising industry needs to adapt and match the speed of those transformations. Sources predict that the share of digital in total advertising spending will grow from 36.7 percent in 2016 to more than 42 percent in 2018. While the digital format is experiencing a growth, it needs to be noted that the advertising expenditures are being redirected from desktop to mobile advertising. Starting with 2015, which is expected to be the turning point for the shift in focus, and with digital ad spending on both channels more or less leveled that year, mobile expenditures are projected to grow by 129 percent and reach nearly 65.9 billion U.S. dollars in 2019. According to figures reporting the 2015 mobile advertising spending in the United States by industry, retail will be the one vertical to be most devoted to this marketing channel.
In terms of development potential, programmatic advertising is leading the way. Marketers are investing more and more money into this method. In the last quarter of 2014 alone, programmatic digital ad spend increased by 71 percent and outpaced other media spending by roughly 60 percent. It was estimated that, globally, marketing professionals spent 15.7 billion U.S. dollars on programmatic advertising in 2014. In regards to most popular ads bought programmatically in the United States, standard banners held the majority that year, but mobile ads followed closely, with approximately 60 percent of marketers and agencies, and 71 percent of publishers devoted to this type of advertising.
Show moreDigital advertising - additional information
In the digital era, when the market grows and changes in an incredibly fast pace, the advertising industry needs to adapt and match the speed of those transformations. Sources predict that the share of digital in total advertising spending will grow from 36.7 percent in 2016 to more than 42 percent in 2018. While the digital format is experiencing a growth, it needs to be noted that the advertising expenditures are being redirected from desktop to mobile advertising. Starting with 2015, which is expected to be the turning point for the shift in focus, and with digital ad spending on both channels more or less leveled that year, mobile expenditures are projected to grow by 129 percent and reach nearly 65.9 billion U.S. dollars in 2019. According to figures reporting the 2015 mobile advertising spending in the United States by industry, retail will be the one vertical to be most devoted to this marketing channel.
In terms of development potential, programmatic advertising is leading the way. Marketers are investing more and more money into this method. In the last quarter of 2014 alone, programmatic digital ad spend increased by 71 percent and outpaced other media spending by roughly 60 percent. It was estimated that, globally, marketing professionals spent 15.7 billion U.S. dollars on programmatic advertising in 2014. In regards to most popular ads bought programmatically in the United States, standard banners held the majority that year, but mobile ads followed closely, with approximately 60 percent of marketers and agencies, and 71 percent of publishers devoted to this type of advertising.
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- Release date
- May 2018
- Region
- United States
- Survey time period
- Q1 2007 to Q4 2017
Source
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- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- Q1 2007 to Q4 2017
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Digital advertising formats in the U.S.
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Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2017, by type Breakdown of U.S. online advertising revenue in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)U.S. net mobile display ad revenue of selected online companies 2015-2017
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of October 2018Market share of search engines in the United States 2008-2018
- Consumer attitudes
The most important statistics
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online advertising revenue in the U.S. 2000-2017, by half-year
- Italy: revenue of Internet advertising market in 2016 by type
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Global internet ad spend CAGR by category 2013-2018
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- Italy: online advertising market revenue in Italy 2014-2016, by channel
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- Italy: online advertising market revenue 2014-2017
- Breakdown of U.S. online advertising revenue from 2010-2016, by industry
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- Global Amazon digital advertising revenues 2015-2018
- Canada: online community newspaper advertising revenue 2009-2016
- Knowledge of the existence of ad blocks by age group in France 2016
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- Digital advertising in the United Kingdom (UK)
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Statistics on "Digital advertising formats in the U.S."
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Online advertising revenue in the United States from 1st half 2000 to 2nd half 2017 (in billion U.S. dollars)
- Revenue of Internet advertising in Italy in 2016, by type (in million euros)
- Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type (in million euros)
- Compound annual growth rate of global internet advertising spending between 2013 and 2018, by category
- Estimated market share of online advertising market in Italy in 2018, by segment
- Programmatic advertising market revenue in Italy from 2013 to 2016* (in million euros)
- Online advertising market revenue in Italy from 2014 to 2016*, by channel (in million euros)
- Internet advertising revenue in South Africa in 2015, by format (in million South African rand)
- Distribution of internet advertising revenue in South Africa in 2015, by format
- Online advertising market revenue in Italy from 2014 to 2017* (in billion euros)
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry
- Online desktop daily newspaper advertising revenue in Canada from 2006 to 2016 (in million Canadian dollars)
- Internet display advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Worldwide net digital advertising revenue of Amazon from 2015 to 2018 (in billion U.S. dollars)
- Online community newspaper advertising revenue in Canada from 2009 to 2016 (in million Canadian dollars)
- Share of French people aware of advertising blockers in 2016, by age group
- Advertising revenue of selected gaming publishers worldwide from 2009 to 2016 (in million U.S. dollars)
- Share of small and medium businesses advertising online in Western Australia as of June 2016
- Share of individuals with negative attitudes towards ads on websites in Denmark in 2018, by age group
- Relevance level of several selected KPIs in the planning of display campaigns in Spain in 2015
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