According to a survey conducted among consumers in the United States in August 2023, 39 percent of respondents said they found connected TV (CTV) ads to be more helpful than their mobile counterparts when it came to informing holiday purchases. Conversely, 28 percent of respondents deemed mobile ads to be more helpful.
Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023
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LG Ads Solutions. (September 13, 2023). Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023 [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1421183/consumer-attitudes-ctv-mobile-holiday-ads-us/
LG Ads Solutions. "Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023 ." Chart. September 13, 2023. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1421183/consumer-attitudes-ctv-mobile-holiday-ads-us/
LG Ads Solutions. (2023). Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023 . Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1421183/consumer-attitudes-ctv-mobile-holiday-ads-us/
LG Ads Solutions. "Percentage of Consumers Finding Streaming Tv Ads or Mobile Ads More Helpful for Informing Holiday Purchases in The United States as of August 2023 ." Statista, Statista Inc., 13 Sep 2023, https://www.statista.com/statistics/1421183/consumer-attitudes-ctv-mobile-holiday-ads-us/
LG Ads Solutions, Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023 Statista, https://www.statista.com/statistics/1421183/consumer-attitudes-ctv-mobile-holiday-ads-us/ (last visited October 16, 2024)
Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023 [Graph], LG Ads Solutions, September 13, 2023. [Online]. Available: https://www.statista.com/statistics/1421183/consumer-attitudes-ctv-mobile-holiday-ads-us/
