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Retail industry digital advertising spending in the United States from 2010 to 2019 (in billion U.S. dollars)

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Retail industry digital ad spend in the U.S. 2010-2019 The timeline presents U.S. retail industry advertising spending from 2010 to 2019. The source projected that the spending would amount to 23.5 billion U.S. dollars in 2018 and further grow to exceed 23 billion in 2019. Retail is the industry with largest digital ad spend in the U.S., followed by automotive and financial services. Across industries, digital ad spending is going to amount to nearly 83 billion U.S. dollars in 2017 and 113.2 billion in 2020.
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Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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Description Source More information
The timeline presents U.S. retail industry advertising spending from 2010 to 2019. The source projected that the spending would amount to 23.5 billion U.S. dollars in 2018 and further grow to exceed 23 billion in 2019. Retail is the industry with largest digital ad spend in the U.S., followed by automotive and financial services. Across industries, digital ad spending is going to amount to nearly 83 billion U.S. dollars in 2017 and 113.2 billion in 2020.
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Release date
June 2018
Region
United States
Survey time period
2010 to 2017
Special properties
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast.
Figures prior to 2016 come prom previous reporting.

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