According to a September 2021 survey, the majority of responding U.S. Cyber Weekend shoppers said they heard about the weekend's deals digitally. Online advertisements were cited by 68 percent of respondents, while promotional emails and social media were cited by a respective 58 and 53 percent. According to survey results, 28 percent of respondents said they consulted physical catalogues or toy books to find out about sales.
Sources first introducing shoppers to Black Friday/Cyber Monday deals in the United States as of September 2021
among individuals who typically participate in Black Friday / Cyber Weekend shopping
Supplementary notes
To the question: "How do you typically find out about sales & deals for the weekend of Black Friday/Cyber Monday?"
The source does not provide the age of respondents or the type of survey conducted.
Percentage points exceeding 100 percent are probably due to rounding.
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Numerator. (October 6, 2021). Sources first introducing shoppers to Black Friday/Cyber Monday deals in the United States as of September 2021 [Graph]. In Statista. Retrieved January 24, 2022, from https://www.statista.com/statistics/1272007/ad-channel-introducing-us-shoppers-to-cyber-weekend-deals/
Numerator. "Sources first introducing shoppers to Black Friday/Cyber Monday deals in the United States as of September 2021." Chart. October 6, 2021. Statista. Accessed January 24, 2022. https://www.statista.com/statistics/1272007/ad-channel-introducing-us-shoppers-to-cyber-weekend-deals/
Numerator. (2021). Sources first introducing shoppers to Black Friday/Cyber Monday deals in the United States as of September 2021. Statista. Statista Inc.. Accessed: January 24, 2022. https://www.statista.com/statistics/1272007/ad-channel-introducing-us-shoppers-to-cyber-weekend-deals/
Numerator. "Sources First Introducing Shoppers to Black Friday/Cyber Monday Deals in The United States as of September 2021." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1272007/ad-channel-introducing-us-shoppers-to-cyber-weekend-deals/
Numerator, Sources first introducing shoppers to Black Friday/Cyber Monday deals in the United States as of September 2021 Statista, https://www.statista.com/statistics/1272007/ad-channel-introducing-us-shoppers-to-cyber-weekend-deals/ (last visited January 24, 2022)
