Holiday shopping purchase motivations U.S. 2023

According to the results of a recent survey conducted among U.S. consumers, price was the main factor that influenced the purchasing decisions of consumers when it comes to shopping during the holiday season. Price was followed by quality. More than half of those polled said quality was a consideration for their holiday item purchasing decisions.

Leading factors that influence purchasing decisions of consumers when shopping for the holidays in the United States in 2023

Characteristic	Share of respondents
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Release date

July 2023

More information

Region

United States

Survey time period

July 2023

Number of respondents

281 respondents

Special properties

consumers with household incomes of 75,000 USD or more

Supplementary notes

This question was phrased as follows: "What are the top factors influencing your purchasing decisions when shopping for holiday items?"

Multiple answers were possible.

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