Taiwan: services that enhance shopping experience by consumer age 2023

According to a survey conducted by Rakuten Insight in Taiwan in November 2023, around 54 of the respondents aged between 16 and 24 years said that Click & Collect service enhanced their shopping experience. However, only 45 percent of the respondents older than 54 years appreciated this service when shopping.

Services that enhance shopping experience of consumers in Taiwan as of November 2023, by age group

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	55 years and more
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-	-	-	-	-	-
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Release date

December 2023

More information

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

12,698 respondents

Age group

16 years and older

Special properties

up to 3 answers were allowed

Method of interview

Online survey

Supplementary notes

Survey question:
"Which of the following services enhances your shopping experience? (choose up to 3 of the most relevant answers)"

Among a total of 12,698 respondents, 2,704 were between 16 and 24 years old, 3,756 were between 25 and 34 years old, 3,307 were between 35 and 44 years old, 2,005 were between 45 and 54 years old, and 926 were above 54 years old.

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