Hungary: podcast advertising penetration 2027

Podcast advertising reached approximately eight percent of Hungary's population as of 2023. However, this figure is forecast to follow an increasing trend in the future and peak at 11 percent in 2027.

Podcast advertising penetration rate in Hungary from 2017 to 2027

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition

Podcast advertising refers to the practice of promoting products, services, or brands through ads inserted into podcasts, which are audio recordings that can be downloaded or streamed online. Podcasts can cover a wide range of topics, including news, entertainment, education, and business. Podcast advertising can take different forms, including pre-roll ads that play at the beginning of a podcast, mid-roll ads that play in the middle of a podcast, and post-roll ads that play at the end of a podcast. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as listener engagement, downloads, or conversions.

Additional information:

Podcast advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on podcast advertising spending and exclude agency commissions, rebates, production costs, and taxes.

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