Retailers reporting an uplift in revenue due to their investment in retail media 2023

Published by Statista Research Department, Feb 29, 2024

During a survey carried out in the last quarter of 2023, 93 percent of responding retailers from the United States reported that their investment in a retail media offering had a somewhat positive or strong impact on their revenue. The share was lowest in Europe, with 82 percent.

Share of retailers reporting an uplift in revenue thanks to their investment in retail media worldwide in 4th quarter 2023, by region

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Source

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Release date

February 2024

Region

Worldwide, Europe, United States

Survey time period

Q4 2023

Number of respondents

459 respondents

Supplementary notes

The survey was carried out among respondents from Brazil, France, Germany, India, Japan, Singapore, South Korea, the United Kingdom, and the United States.
The source does not provide a date of survey or information on the type of survey used. 

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