Quarterly average online discount rate of skincare products 2022-2024
Globally, shopping online for skincare saw higher discounts than the e-commerce average. The average online discount rate of skincare products was at its highest in the fourth quarter of 2023 at approximately 27 percent. In the surveyed time, the discount rate for an online skincare order was at its lowest during the first quarter of 2022 at just about 17 percent.