Media impact value (MIV) during New York Fashion Week 2024, by channel
In 2024, Instagram stood as the main brand performance driver of New York Fashion Week, responsible for 53 percent of the total media impact value. The second channel in terms of New York Fashion Week's MIV was web or online, snatching 19 percent of the total. TikTok and Facebook came third, with ten percent of shares each, respectively.