D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowDespite being less concerned with their personal financial situations than other generations, many baby boomers were worried about the economy and changed their spending habits accordingly in 2023. The economic climate caused about 70 percent of boomer consumers to take action on non-essential spending.
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Business Solutions including all features.
Overview
In-store shopping
Online shopping
Purchase decisions
Payment methods
COVID-19 impact