South Korea: most popular online shopping properties 2020

Based on sampled data, Gmarket saw more traffic than any other South Korean online shopping website, with around 8.8 million unique visitors in May 2020, followed by Auction with around 8.6 million visitors.  


Gmarket is a South Korean e-commerce website. It was founded in 2000 by Interpark and has been a subsidiary of eBay since 2009. The website is targeting both national and international customers. Gmarket handles neither goods nor payment but serves as an online marketplace for numerous sellers. The company mainly generates its income through fees and advertising. The sales revenue of eBay Korea, which includes Gmarket, amounted to almost one trillion South Korean won in 2018.  

Online shopping is king

South Koreans are known for their high usage of new technologies and their great internet connection. It is unsurprising that online shopping has established quite easily in the country. From clothes to food, South Koreans love the convenience online shopping offers. Nevertheless, it does not only provide convenience: Mobile shopping has even become a popular way to pass time when they are bored for around 45.5 percent of mobile shoppers.

Most popular online shopping properties in South Korea as of May 2020, by number of unique visitors

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Release date

June 2020


South Korea

Survey time period

May 2020

Number of respondents

12,000 respondents

Special properties

MS Windows OS users

Supplementary notes

The source does not provide an exact publication date. Date given here is the date of data access.

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Statistics on "E-commerce in South Korea"

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