According to a survey among consumers of health functional products in South Korea in April 2021, 65 percent of respondents stated that the most important decision factor to make a purchase was the function or effect of the product. This was especially true among respondents in their forties. At the same time, 12 percent of respondents answered that the recommendation of health specialists, such as doctors and pharmacists, was their main consideration factor.
Key factors influencing the decision to purchase health functional products in South Korea as of April 2021
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MezzoMedia. (April 29, 2021). Key factors influencing the decision to purchase health functional products in South Korea as of April 2021 [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/811762/south-korea-health-functional-food-purchase-influential-factors/
MezzoMedia. "Key factors influencing the decision to purchase health functional products in South Korea as of April 2021." Chart. April 29, 2021. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/811762/south-korea-health-functional-food-purchase-influential-factors/
MezzoMedia. (2021). Key factors influencing the decision to purchase health functional products in South Korea as of April 2021. Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/811762/south-korea-health-functional-food-purchase-influential-factors/
MezzoMedia. "Key Factors Influencing The Decision to Purchase Health Functional Products in South Korea as of April 2021." Statista, Statista Inc., 29 Apr 2021, https://www.statista.com/statistics/811762/south-korea-health-functional-food-purchase-influential-factors/
MezzoMedia, Key factors influencing the decision to purchase health functional products in South Korea as of April 2021 Statista, https://www.statista.com/statistics/811762/south-korea-health-functional-food-purchase-influential-factors/ (last visited May 29, 2022)
