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Health functional food purchase influential factors in South Korea 2016

This statistic depicts the factors influencing the South Korean consumers' decision to purchase health functional products as of November 2016. During the survey period, 35.5 percent of respondents replied with recommendations from their family or friends or acquaintances.

Factors influencing the decision to purchase health functional products in South Korea as of November 2016

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Release date

May 2017


South Korea

Survey time period

November 17, 2016 to November 22, 2016

Number of respondents

600 respondents

Age group

30-59 years

Special properties

Consumers who have purchased health functional food

Method of interview

Online panel

Supplementary notes

Original question:
"Which factor influenced your decision to purchase health functional products?"

Up to two responses were acceptable.

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