Reasons for online shopping increase COVID-19 pandemic South Korea 2020

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by Rakuten Insight, around 68.3 percent of respondents stated that their online purchases increased during the COVID-19 pandemic because they were practicing social distancing. The same survey found that around 57.4 percent of surveyed purchased more products online during the pandemic.

Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020

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Release date

June 2020

Region

South Korea

Survey time period

May 7 to 30, 2020

Number of respondents

5,371 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)"

The survey was conducted among 2,592 female and 2,779 male South Koreans.

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Statistics on " Shopping behavior in South Korea "

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Overview

6

In-store shopping

8

Online shopping

7

Purchase decisions

6

Payment methods

5

COVID-19 impact

6

Further related statistics

17

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Topics

Shopping behavior in South KoreaCosmetics market in South Korea Online grocery shopping in South KoreaTelecommunications industry in South KoreaMobile payments in South Korea
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