South Korea: most used music streaming services by age 2023

According to a survey conducted in South Korea in 2023, different age groups either preferred using international streaming giant YouTube to stream or download music content or South Korean music streaming platform Melon. Despite YouTube being free and Melon being a paid service, there was no significant discrepancy in preference for either service across most age groups.

Most frequently-used music streaming or download services in South Korea as of July 2023, by age group

Characteristic	10-19 years	20-29 years	30-39 years	40-49 years	50-59 years	60-69 years
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Release date

September 2023

More information

Region

South Korea

Survey time period

June 2 to July 7, 2023

Number of respondents

2,735 respondents

Age group

10-69 years

Special properties

people who use music streaming or download services

Method of interview

Online survey

Supplementary notes

Multiple answers were acceptable.

Respondents count by age bracket was as follows:
10-19 years: 346
20-29 years: 522
30-39 years: 571
40-49 years: 527
50-59 years: 475
60-69 years: 294

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