Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)

Average mobile app user acquisition costs 2017-2018, by user action and OS This statistic presents the average user acquisition costs for mobile apps worldwide from September 2017 to August 2018, defined by the user action and operating system they use. According to the findings, the user action that had the highest average acquisition cost for both operating systems, Android and iOS, was subscribing. For Android this cost was 187.29 U.S. dollars, and for iOS it was 129.15 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 4.58 U.S. dollars.
Show more
Loading statistic...
AndroidiOSTotal
Install2.94.442.89
Register6.3711.794.58
Reserve38.295.965.51
In-app purchase145.63132.23101.58
Purchase113.7971.0240.41
Subscribe187.29129.1586.99
AndroidiOSTotal
Install2.94.442.89
Register6.3711.794.58
Reserve38.295.965.51
In-app purchase145.63132.23101.58
Purchase113.7971.0240.41
Subscribe187.29129.1586.99
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents the average user acquisition costs for mobile apps worldwide from September 2017 to August 2018, defined by the user action and operating system they use. According to the findings, the user action that had the highest average acquisition cost for both operating systems, Android and iOS, was subscribing. For Android this cost was 187.29 U.S. dollars, and for iOS it was 129.15 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 4.58 U.S. dollars.
Show more
Release date
November 2018
Region
Worldwide
Survey time period
September 1, 2017 to August 30, 2018
Special properties
based on 257 billion expressions across 58.4 million installs and 19.2 million first-time events

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Mobile app monetization
Mobile app monetization

All Information
in one Presentation

Mobile app monetization

Everything On "Mobile app monetization" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Mobile app monetization"

  • Overview
  • App monetization
  • App stores
  • App publishers
  • Mobile gaming
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News