Average mobile app user acquisition costs 2018-2019, by user action and OS

Average mobile app user acquisition costs worldwide from September 2018 to August 2019, by user action and operating system

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Source

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Release date

November 2019

Region

Worldwide

Survey time period

September 2018 to August 2019

Special properties

992 apps; 349 billion impressions; 5.35 billion clicks; 128 million installs; 21.4 million first-time events; 76.6 million post-install events

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Statistics on "Mobile apps in China"

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