Average mobile app user acquisition costs 2017-2018, by user action and OS

Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)

Average mobile app user acquisition costs 2017-2018, by user action and OS This statistic presents the average user acquisition costs for mobile apps worldwide from September 2017 to August 2018, defined by the user action and operating system they use. According to the findings, the user action that had the highest average acquisition cost for both operating systems, Android and iOS, was subscribing. For Android this cost was 187.29 U.S. dollars, and for iOS it was 129.15 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 4.58 U.S. dollars.
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Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)

Loading statistic...
AndroidiOSTotal
Install2.94.442.89
Register6.3711.794.58
Reserve38.295.965.51
In-app purchase145.63132.23101.58
Purchase113.7971.0240.41
Subscribe187.29129.1586.99
AndroidiOSTotal
Install2.94.442.89
Register6.3711.794.58
Reserve38.295.965.51
In-app purchase145.63132.23101.58
Purchase113.7971.0240.41
Subscribe187.29129.1586.99
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This statistic presents the average user acquisition costs for mobile apps worldwide from September 2017 to August 2018, defined by the user action and operating system they use. According to the findings, the user action that had the highest average acquisition cost for both operating systems, Android and iOS, was subscribing. For Android this cost was 187.29 U.S. dollars, and for iOS it was 129.15 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 4.58 U.S. dollars.
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Release date
November 2018
Region
Worldwide
Survey time period
September 1, 2017 to August 30, 2018
Special properties
based on 257 billion expressions across 58.4 million installs and 19.2 million first-time events
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