Average mobile app user acquisition costs 2017-2018, by region

Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)

by J. Clement, last edited Nov 28, 2018
Average mobile app user acquisition costs 2017-2018, by region This statistic presents the average user acquisition costs for mobile apps from September 2017 to August 2018, sorted by region. According to the findings, the user action that had the highest average acquisition cost across all regions, with the exception of North America, was subscribing. Across Asia Pacific this cost was valued at 114.81 U.S. dollars, and across Latin America it was 107.53 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 1.62 U.S. dollars in the Asian Pacific region, and 4.79 U.S. dollars across Latin America.
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Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)

APACEMEALatin AmericaNorth America
Install1.612.52.463.85
Register1.623.44.796.88
Reserve3.826.835.1542.83
In-app purchase109.9983.6691.94105.51
Purchase21.3534.2218.2284.88
Subscribe114.8193.32107.5384.48
APACEMEALatin AmericaNorth America
Install1.612.52.463.85
Register1.623.44.796.88
Reserve3.826.835.1542.83
In-app purchase109.9983.6691.94105.51
Purchase21.3534.2218.2284.88
Subscribe114.8193.32107.5384.48
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by J. Clement, last edited Nov 28, 2018
This statistic presents the average user acquisition costs for mobile apps from September 2017 to August 2018, sorted by region. According to the findings, the user action that had the highest average acquisition cost across all regions, with the exception of North America, was subscribing. Across Asia Pacific this cost was valued at 114.81 U.S. dollars, and across Latin America it was 107.53 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 1.62 U.S. dollars in the Asian Pacific region, and 4.79 U.S. dollars across Latin America.
Show more
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