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Average mobile app user acquisition costs 2017-2018, by region
Average mobile app user acquisition costs 2017-2018, by region
Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)
by J. Clement,
last edited
Nov 28, 2018
This statistic presents the average user acquisition costs for mobile apps from September 2017 to August 2018, sorted by region. According to the findings, the user action that had the highest average acquisition cost across all regions, with the exception of North America, was subscribing. Across Asia Pacific this cost was valued at 114.81 U.S. dollars, and across Latin America it was 107.53 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 1.62 U.S. dollars in the Asian Pacific region, and 4.79 U.S. dollars across Latin America.
Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)
| APAC | EMEA | Latin America | North America | |
|---|---|---|---|---|
| Install | 1.61 | 2.5 | 2.46 | 3.85 |
| Register | 1.62 | 3.4 | 4.79 | 6.88 |
| Reserve | 3.82 | 6.83 | 5.15 | 42.83 |
| In-app purchase | 109.99 | 83.66 | 91.94 | 105.51 |
| Purchase | 21.35 | 34.22 | 18.22 | 84.88 |
| Subscribe | 114.81 | 93.32 | 107.53 | 84.48 |
| APAC | EMEA | Latin America | North America | |
|---|---|---|---|---|
| Install | 1.61 | 2.5 | 2.46 | 3.85 |
| Register | 1.62 | 3.4 | 4.79 | 6.88 |
| Reserve | 3.82 | 6.83 | 5.15 | 42.83 |
| In-app purchase | 109.99 | 83.66 | 91.94 | 105.51 |
| Purchase | 21.35 | 34.22 | 18.22 | 84.88 |
| Subscribe | 114.81 | 93.32 | 107.53 | 84.48 |
© Statista 2019
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by J. Clement,
last edited
Nov 28, 2018
This statistic presents the average user acquisition costs for mobile apps from September 2017 to August 2018, sorted by region. According to the findings, the user action that had the highest average acquisition cost across all regions, with the exception of North America, was subscribing. Across Asia Pacific this cost was valued at 114.81 U.S. dollars, and across Latin America it was 107.53 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 1.62 U.S. dollars in the Asian Pacific region, and 4.79 U.S. dollars across Latin America.
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- Release date
- November 2018
- Region
- Worldwide
- Survey time period
- September 1, 2017 to August 30, 2018
- Special properties
- based on 257 billion expressions across 58.4 million installs and 19.2 million first-time events
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- Worldwide
- Survey time period
- September 1, 2017 to August 30, 2018
- Special properties
- based on 257 billion expressions across 58.4 million installs and 19.2 million first-time events
Other statistics on the topic
Mobile app monetization
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Statistics on "Mobile app monetization"
- Overview
The most important statistics
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- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)Annual number of global mobile app downloads 2017-2022, by region
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)Annual global mobile app downloads 2018-2023, by store
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)Global mobile app consumer spending 2016-2019
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- User aquisition and retention
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- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by user action and OS
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by region
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)Global mobile app install advertising spending 2017-2020
- Distribution of worldwide Google Play app installs as of May 2017, by sourceGlobal Google Play app installs 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by sourceGlobal Apple App Store app installs 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
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The most important statistics
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- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
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- Number of apps available in leading app stores as of 1st quarter 2019Number of apps available in leading app stores 2019
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- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
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The most important statistics
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- Leading mobile app publishers in the United States as of March 2019, based on audience size (in millions)Top mobile app publishers in the U.S. 2019, by audience
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- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2019, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2019, by revenue
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Statistics on "Mobile app monetization"
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)
- Distribution of worldwide Google Play app installs as of May 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
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- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
- Percentage of mobile apps that have been used only once from 2010 to 2019
- Distribution of worldwide mobile application revenues in 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017
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- Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format
- Average increase in downloads of apps features as app or game of the day in the Apple App Store as of October 2017
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Distribution of worldwide mobile app revenues in the Apple App Store from 2017 to 2023, by category (in U.S. dollars)
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- Global mobile app average revenue per user (ARPU) in selected verticals as of 1st quarter 2018, by user type (in U.S. dollars)
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