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Average mobile app user acquisition costs 2017-2018, by region
Average mobile app user acquisition costs 2017-2018, by region
Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)
This statistic presents the average user acquisition costs for mobile apps from September 2017 to August 2018, sorted by region. According to the findings, the user action that had the highest average acquisition cost across all regions, with the exception of North America, was subscribing. Across Asia Pacific this cost was valued at 114.81 U.S. dollars, and across Latin America it was 107.53 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 1.62 U.S. dollars in the Asian Pacific region, and 4.79 U.S. dollars across Latin America.
Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)
| APAC | EMEA | Latin America | North America | |
|---|---|---|---|---|
| Install | 1.61 | 2.5 | 2.46 | 3.85 |
| Register | 1.62 | 3.4 | 4.79 | 6.88 |
| Reserve | 3.82 | 6.83 | 5.15 | 42.83 |
| In-app purchase | 109.99 | 83.66 | 91.94 | 105.51 |
| Purchase | 21.35 | 34.22 | 18.22 | 84.88 |
| Subscribe | 114.81 | 93.32 | 107.53 | 84.48 |
| APAC | EMEA | Latin America | North America | |
|---|---|---|---|---|
| Install | 1.61 | 2.5 | 2.46 | 3.85 |
| Register | 1.62 | 3.4 | 4.79 | 6.88 |
| Reserve | 3.82 | 6.83 | 5.15 | 42.83 |
| In-app purchase | 109.99 | 83.66 | 91.94 | 105.51 |
| Purchase | 21.35 | 34.22 | 18.22 | 84.88 |
| Subscribe | 114.81 | 93.32 | 107.53 | 84.48 |
© Statista 2019
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This statistic presents the average user acquisition costs for mobile apps from September 2017 to August 2018, sorted by region. According to the findings, the user action that had the highest average acquisition cost across all regions, with the exception of North America, was subscribing. Across Asia Pacific this cost was valued at 114.81 U.S. dollars, and across Latin America it was 107.53 U.S. dollars. In comparison, the average cost to acquire an app user who registered with an app or created an account was 1.62 U.S. dollars in the Asian Pacific region, and 4.79 U.S. dollars across Latin America.
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- Release date
- November 2018
- Region
- Worldwide
- Survey time period
- September 1, 2017 to August 30, 2018
- Special properties
- based on 257 billion expressions across 58.4 million installs and 19.2 million first-time events
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Worldwide
- Survey time period
- September 1, 2017 to August 30, 2018
- Special properties
- based on 257 billion expressions across 58.4 million installs and 19.2 million first-time events
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Statistics on "Mobile app monetization"
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