Mobile internet users are spoilt for choice when it comes to the sheer variety and availability of mobile apps. As of the second quarter of 2022, gaming apps were the most popular app category in the Google Play Store, accounting for 13.8 percent of available apps worldwide. Mobile education apps ranked second with a 10.47 percent share.
Google Play and app monetization
Google Play is the biggest digital distribution platform for Android apps worldwide, offering users close to 3.3 million mobile apps to choose from. However, Google Play offers more than just apps – the platform also provides users with music, video, e-book downloads and rental services. Most mobile apps on Google Play are available for free. As of March 2022, over 96 percent of Android apps could be downloaded without having to pay for them upfront, although this does not preclude other mobile app monetization strategies such as in-app advertising and in-app purchases. As of the beginning of 2022, the ranking of leading Android apps in the Google Play Store worldwide based on revenue consists mainly of gaming apps, including the mobile version of the Roblox platform and Clash of Clans.
Google Play main competitor: the Apple App Store
The worldwide gross app revenue of the Google Play store amounted to 12.1 billion U.S. dollars in the third quarter of 2021, a steady climb from the 10.3 billion U.S. dollars a year before. However, in terms of app revenue, Google Play is lagging behind its eternal rival, the Apple App Store. During the same period, Apple’s own digital store generated 21.5 billion U.S. dollars in mobile app revenues, with mobile gaming being the leading category for consumer spending on the platform. In February 2022, mobile-first apps TikTok and Tinder were the highest-grossing app among global iPhone users, generating roughly 38 million U.S. dollars and 24 million U.S. dollars in revenues, respectively.
Most popular Google Play app categories as of 3rd quarter 2022, by share of available apps
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Appfigures. (October 10, 2022). Most popular Google Play app categories as of 3rd quarter 2022, by share of available apps [Graph]. In Statista. Retrieved September 28, 2023, from https://www.statista.com/statistics/279286/google-play-android-app-categories/
Appfigures. "Most popular Google Play app categories as of 3rd quarter 2022, by share of available apps." Chart. October 10, 2022. Statista. Accessed September 28, 2023. https://www.statista.com/statistics/279286/google-play-android-app-categories/
Appfigures. (2022). Most popular Google Play app categories as of 3rd quarter 2022, by share of available apps. Statista. Statista Inc.. Accessed: September 28, 2023. https://www.statista.com/statistics/279286/google-play-android-app-categories/
Appfigures. "Most Popular Google Play App Categories as of 3rd Quarter 2022, by Share of Available Apps." Statista, Statista Inc., 10 Oct 2022, https://www.statista.com/statistics/279286/google-play-android-app-categories/
Appfigures, Most popular Google Play app categories as of 3rd quarter 2022, by share of available apps Statista, https://www.statista.com/statistics/279286/google-play-android-app-categories/ (last visited September 28, 2023)
Most popular Google Play app categories as of 3rd quarter 2022, by share of available apps [Graph], Appfigures, October 10, 2022. [Online]. Available: https://www.statista.com/statistics/279286/google-play-android-app-categories/