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Most popular Google Play app categories 2019

Most popular Google Play app categories as of 1st quarter 2019, by share of available apps

by J. Clement, last edited Aug 14, 2019
Most popular Google Play app categories 2019

What is the top app category in Google Play?

Mobile internet users are spoilt for choice when it comes to the sheer variety and availability of mobile apps. As of the first quarter of 2019, education apps were the most popular app category in the Google Play store, accounting for 9.13 percent of available apps worldwide. Business apps were ranked second with a 6.86 percent share.

Google Play and app monetization

Google Play is the biggest digital distribution platform for Android apps worldwide, offering users more than 2.46 million mobile apps to choose from. However, Google Play offers more than just apps – the platform also provides users with music, video, e-book downloads and rental services. Most mobile apps on Google Play are available for free. As of June 2019, over 95 percent of Android apps could be downloaded without having to pay for them upfront, although this does not preclude other mobile app monetization strategies such as in-app advertising and in-app purchases. The ranking of leading Android apps in the Google Play Store worldwide based on revenue consists mainly of gaming apps, including the ever-popular Candy Crush Saga and Clash of Clans. The worldwide gross app revenue of the Google Play store amounted to 7.1 billion U.S. dollars in the second quarter of 2019, a steady climb from the 5.9 billion U.S. dollars a year before. However, in terms of app revenue, Google Play is lagging behind its eternal rival, the Apple App Store. During the same period, Apple’s own digital store generated 13.1 billion U.S. dollars in mobile app revenues.
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Most popular Google Play app categories as of 1st quarter 2019, by share of available apps

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