In 2026, consumers are projected to spend 161 billion U.S. dollars on mobile apps from the Apple App Store. Combined user spending in the App Store and Google Play is set to reach almost 233 billion U.S. dollars by 2026. This would represent an increase of over 76 percent compared to the total consumer spending registered in 2021 across the two major app distributors.
Mobile app consumer spending worldwide from 2021 to 2026, by store (in billion U.S. dollars)
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Statistics on Mobile app monetization
Overview
8
- Basic Statistic Annual number of global mobile app downloads 2016-2022
- Premium Statistic Mobile app downloads worldwide 2017-2025, by segment
- Premium Statistic Mobile app revenue worldwide 2017-2025, by segment
- Premium Statistic Leading iPhone apps worldwide 2022, by downloads
- Premium Statistic Leading Android apps worldwide 2022, by downloads
- Basic Statistic Quarterly consumer spend on mobile apps per user 2019-2022
- Basic Statistic Annual global mobile app downloads 2021-2026, by store
- Premium Statistic Global mobile app consumer spending 2016-2022
User acquisition, retention, and conversion
8
- Premium Statistic Monthly global app install rate 2020-2021
- Premium Statistic Global Android app retention rate Q3 2022
- Premium Statistic Global iOS app retention rate Q3 2022
- Premium Statistic Leading targeting criteria for global mobile app user acquisition 2022
- Premium Statistic Leading mobile app user acquisition campaign actions 2021
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Most used pricing methods for global mobile app user acquisition 2022
- Premium Statistic Apps global conversion rate for purchases and subscriptions Q1 2022
App monetization
8
- Premium Statistic Average price of paid Android apps 2023
- Premium Statistic Average price of paid iOS apps 2023
- Premium Statistic Average price of paid Amazon Appstore apps 2023
- Premium Statistic Global app market revenues 2018-2026, by segment
- Premium Statistic Global app market revenues growth 2018-2026, by segment
- Premium Statistic Google Play Store: monetization of highest-ranking apps 2022, by category
- Premium Statistic Apple App Store: monetization of highest-ranking apps 2022, by category
- Basic Statistic App monetization methods by U.S. publishers 2023
App stores
8
- Premium Statistic Number of apps available in leading app stores Q3 2022
- Basic Statistic Revenue split for app stores worldwide 2022
- Basic Statistic Distribution of free and paid Android apps 2023
- Basic Statistic Number of active apps from the Apple App Store 2008-2022
- Basic Statistic Most popular Apple App Store categories 2022
- Premium Statistic Google Play: annual consumer spending on mobile apps 2016-2021
- Basic Statistic Apple App Store: annual gross app revenue 2017-2021
- Premium Statistic Global Google Play and Apple App Store app revenues 2022
App publishers
8
- Basic Statistic iOS app publishers earning first net million U.S. dollars 2019-2021, by category
- Premium Statistic Global app publishers earning first net million U.S. dollars 2016-2021, by platform
- Premium Statistic Apps generating more than one million U.S. dollars from U.S. consumers 2016-2022
- Premium Statistic Leading non-gaming Android app publishers worldwide 2022, by revenue
- Basic Statistic Leading Android gaming app publishers worldwide 2022, by revenue
- Premium Statistic Leading non-gaming iPhone app publishers worldwide 2022, by revenue
- Premium Statistic Leading iPhone gaming app publishers worldwide 2022, by revenue
- Premium Statistic Leading non-gaming iPad app publishers worldwide 2022, by revenue
Mobile gaming
8
- Basic Statistic Apple App Store: number of available gaming apps as of Q3 2022
- Premium Statistic Leading iPhone gaming apps worldwide 2022, by revenue
- Basic Statistic Leading iPad gaming apps worldwide 2022, by revenue
- Basic Statistic Google Play: number of available gaming apps as of Q3 2022
- Premium Statistic Leading Android gaming apps worldwide 2022, by revenue
- Basic Statistic Amazon Appstore: number of available gaming apps as of Q3 2022
- Premium Statistic Mobile gaming monetization through ads and IAP 2021, by genre
- Basic Statistic Social casino app CPI worldwide 2020-2021
Spotlight: Subscription apps
7
- Premium Statistic Subscription model adoption in selected app categories 2022
- Basic Statistic Global subscription app revenue 2019-2021, by platform
- Basic Statistic U.S. subscription app revenue 2016-2021, by platform
- Premium Statistic U.S. subscriber rates for Google products purchased via the Apple App Store 2021
- Premium Statistic U.S. subscriber rates for Apple products purchased via the Apple App Store 2021
- Premium Statistic Android subscription apps global install rate 2021-2022
- Premium Statistic iOS subscription apps global install rate 2021-2022
Further related statistics
19
- Global mobile app spending 2016 & 2021
- Global in-app advertising and app store gross spend 2016, 2017 & 2021
- Time spent viewing travel content via mobile app or browser in the UK 14-2015
- Travel content reach as compared with U.S. in the UK 2015, by category
- Consumers who have paid for digital content in the past year in MENA 2015-2016
- Share of users unsatisfied with online videos in the Middle East by service 2016
- Internet user share who consume online videos in the Middle East by device 2016
- Knowledge about online video platforms among internet users in the Middle East 2016
- Online content services ranked by awareness in the United Kingdom (UK) as of May 2018
- Average U.S. iPhone users in-app spending 2015-2020
- Consumers who have paid for digital content subscriptions in Middle East 2015-2016
- Consumers who have paid to own digital content in the Middle East 2015-2016
- Share of internet users who paid for online content in the Middle East by method 2016
- Most relevant digital skills for company managers in Spain 2015
- Most implemented digital competences in companies in Spain in 2015
- Mobile spend as a share of monthly income in African countries 2016
- Average U.S. iPhone users in-app spending 2020, by category
- Time spent using digital media Japan 2019, by age group
- Digital content frustrations South Korea 2019
Further Content: You might find this interesting as well
Statistics
- Global mobile app spending 2016 & 2021
- Global in-app advertising and app store gross spend 2016, 2017 & 2021
- Time spent viewing travel content via mobile app or browser in the UK 14-2015
- Travel content reach as compared with U.S. in the UK 2015, by category
- Consumers who have paid for digital content in the past year in MENA 2015-2016
- Share of users unsatisfied with online videos in the Middle East by service 2016
- Internet user share who consume online videos in the Middle East by device 2016
- Knowledge about online video platforms among internet users in the Middle East 2016
- Online content services ranked by awareness in the United Kingdom (UK) as of May 2018
- Average U.S. iPhone users in-app spending 2015-2020
- Consumers who have paid for digital content subscriptions in Middle East 2015-2016
- Consumers who have paid to own digital content in the Middle East 2015-2016
- Share of internet users who paid for online content in the Middle East by method 2016
- Most relevant digital skills for company managers in Spain 2015
- Most implemented digital competences in companies in Spain in 2015
- Mobile spend as a share of monthly income in African countries 2016
- Average U.S. iPhone users in-app spending 2020, by category
- Time spent using digital media Japan 2019, by age group
- Digital content frustrations South Korea 2019
Sensor Tower, & DIW. (June 15, 2022). Mobile app consumer spending worldwide from 2021 to 2026, by store (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/
Sensor Tower, und DIW. "Mobile app consumer spending worldwide from 2021 to 2026, by store (in billion U.S. dollars)." Chart. June 15, 2022. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/
Sensor Tower, DIW. (2022). Mobile app consumer spending worldwide from 2021 to 2026, by store (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/
Sensor Tower, and DIW. "Mobile App Consumer Spending Worldwide from 2021 to 2026, by Store (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/
Sensor Tower & DIW, Mobile app consumer spending worldwide from 2021 to 2026, by store (in billion U.S. dollars) Statista, https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/ (last visited March 30, 2023)
Mobile app consumer spending worldwide from 2021 to 2026, by store (in billion U.S. dollars) [Graph], Sensor Tower, & DIW, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/747489/annual-consumer-spend-mobile-app-by-store/