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Distribution of online advertising revenue in the U.S. from 2016 to 2017, by type
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Distribution of online advertising revenue in the U.S. from 2016 to 2017, by type
Distribution of online advertising revenue in the United States from 2016 to 2017, by type
The statistic above shows the distribution of online advertising revenue in the United States from 2016 to 2017, by type. In 2017, 44 percent of the U.S. online advertising revenue was generated with search advertising.
Distribution of online advertising revenue in the United States from 2016 to 2017, by type
| Search | Banner | Digital video | Other* | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| Search | Banner | Digital video | Other* | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
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Description
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The statistic above shows the distribution of online advertising revenue in the United States from 2016 to 2017, by type. In 2017, 44 percent of the U.S. online advertising revenue was generated with search advertising.
Show more- Show sources information
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- Release date
- May 2018
- Region
- United States
- Survey time period
- 2006 to 2017
- Supplementary notes
-
* Starting in 2016, the category "other" was introduced and it includes classifieds, lead generation, audio, and unspecified other. Data for 2015 was reclassified accordingly.
Historical data for years 2006 to 2014 can be found in the download documents.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- 2006 to 2017
- Supplementary notes
-
* Starting in 2016, the category "other" was introduced and it includes classifieds, lead generation, audio, and unspecified other. Data for 2015 was reclassified accordingly.
Historical data for years 2006 to 2014 can be found in the download documents.
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E-mail usage in the United States
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Statistics on "E-mail usage in the United States"
- Overview
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of sent and received e-mails per day worldwide from 2017 to 2023 (in billions)Number of e-mails per day worldwide 2017-2023
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Market share of the most used e-mail platforms as of December 2018Global email platform market share 2018
- E-mail user behavior
The most important statistics
- U.S. e-mail usage development as of July 2017, by age groupU.S. e-mail usage growth in 2017
- What time during the day do you typically check your e-mail?North America: preferred e-mail access time 2016
- How many e-mail addresses do you have?Number of e-mail accounts among U.S. users 2016
- How often do you check your personal e-mail?U.S. e-mail access frequency 2017
- Which of the following devices do you use to check your e-mail?U.S. e-mail access 2016, by device
- How many e-mail accounts do you have and actively use?U.S. e-mail account ownership and usage 2016
- Primary e-mail providers according to consumers in the United States as of January 2017, by age groupLeading U.S. consumer e-mail providers 2017, by age
- Share of workers in the United States who check their work e-mails outside of normal work hours as of June 2018, by frequencyU.S. workers checking work e-mails outside of normal work hours 2018, by frequency
- E-mail marketing
The most important statistics
- Distribution of online advertising revenue in the United States from 2016 to 2017, by typeDistribution of online advertising revenue in the U.S. from 2016 to 2017, by type
- Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2016-2020, by medium
- E-mail inbox placement rate worldwide between July 2017 and June 2018, by industryE-mail inbox placement rate worldwide 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Share of consumers who receive newsletters in their private e-mail accounts in the United States as of May 2017Number of newsletters U.S. consumers receive in private e-mail accounts 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- What information do you like to receive in your newsletters?U.S. consumers preference of information received in newsletters 2017
- Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017U.S. consumer reasons to subscribe to e-mail newsletters 2017
- E-mail spam
The most important statistics
- Distribution of e-mail antivirus activations in 2nd quarter 2018, by countryCountries most targeted by malicious mailshots 2018
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Leading variants of malicious spam worldwide in 3rd quarter 2017Leading malicious spam types worldwide 2017
- Number of attempts by business email compromise (BEC) scams worldwide from 2017 to 2018Global CEO fraud volume 2017-2018
- Distribution of attempted business email compromise (BEC) scams worldwide in 2018, by spoofed specific positionsShare of attempts of CEO fraud 2018, by spoofed specific positions
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online advertising revenue in the U.S. 2000-2017, by half-year
- South Africa: internet ad revenue 2015, by format
- South Africa: internet ad revenue 2015, by format
- Global internet ad spend CAGR by category 2013-2018
- Breakdown of U.S. online advertising revenue from 2010-2016, by industry
- Italy: revenue of Internet advertising market in 2016 by type
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Newspaper online advertising revenue in the U.S. from 2003 to 2013
- Italy: programmatic advertising market revenue 2013-2016
- Digital advertising revenue in India from 2008 to 2023
- Canada: internet advertising revenue 2005-2016
- Canada internet advertising net volume 2003-2015
- Canada: online community newspaper advertising revenue 2009-2016
- Revenue of major online advertising agencies in Japan 2014
- Revenue of out-of-home advertising industry in India 2011-2016
- Attitudes towards ads on websites in Sweden 2018
- Attitudes to websites using data for personalized ads Netherlands 2015
- Italy: daily newspaper advertising revenue 2016-2017, by segment
- Sponsorship concerns among professionals in Canada 2017
- Ranking of the most creative video production agencies in Germany 2014
Studies
- Digital advertising in Europe
- Online advertising metrics
- Digital advertising formats in the U.S.
- Advertising in the Netherlands
- Advertising in Italy
- Advertising in Belgium
- Digital advertising in Canada
- Advertising in North America
- Programmatic advertising
- BRICS advertising
- Advertising in Africa
- Digital advertising in the United Kingdom (UK)
- Full Year 2017 Podcast Ad Revenue Study
- IAB Podcast Ad Revenue Study
- Advertising in the Nordics
Statistics on "E-mail usage in the United States"
- Media usage in an internet minute as of June 2018
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of sent and received e-mails per day worldwide from 2017 to 2023 (in billions)
- Market share of the most used e-mail clients in 2018
- Market share of the most used e-mail platforms as of December 2018
- U.S. e-mail usage development as of July 2017, by age group
- What time during the day do you typically check your e-mail?
- How many e-mail addresses do you have?
- How often do you check your personal e-mail?
- Which of the following devices do you use to check your e-mail?
- How many e-mail accounts do you have and actively use?
- Primary e-mail providers according to consumers in the United States as of January 2017, by age group
- Share of workers in the United States who check their work e-mails outside of normal work hours as of June 2018, by frequency
- Share of workers in the United States who check their personal e-mails during normal work hours as of June 2018, by frequency
- Frequency of checking e-mail in general according to workers in the United States as of June 2018
- Situations in which workers in the United States have checked their work e-mail in the past month as of June 2018
- Situations in which workers in the United States have checked their personal e-mail in the past month as of June 2018
- Share of workers in the United States who check their work e-mails while on vacation as of June 2018, by frequency
- Devices used by workers in the United States to regularly check their e-mails as of June 2018
- Distribution of online advertising revenue in the United States from 2016 to 2017, by type
- Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars)
- E-mail inbox placement rate worldwide between July 2017 and June 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Share of consumers who receive newsletters in their private e-mail accounts in the United States as of May 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- What information do you like to receive in your newsletters?
- Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017
- Leading actions taken after losing interest in e-mail newsletter content according to consumers in the United States as of May 2017
- Most relevant prompters causing online shoppers in the United States to visit a brand manufacturer's website as of June 2017
- Distribution of e-mail antivirus activations in 2nd quarter 2018, by country
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Global e-mail spam rate from 2012 to 2018
- Leading variants of malicious spam worldwide in 3rd quarter 2017
- Number of attempts by business email compromise (BEC) scams worldwide from 2017 to 2018
- Distribution of attempted business email compromise (BEC) scams worldwide in 2018, by spoofed specific positions
- Online advertising revenue in the United States from 1st half 2000 to 2nd half 2017 (in billion U.S. dollars)
- Internet advertising revenue in South Africa in 2015, by format (in million South African rand)
- Distribution of internet advertising revenue in South Africa in 2015, by format
- Compound annual growth rate of global internet advertising spending between 2013 and 2018, by category
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry
- Revenue of Internet advertising in Italy in 2016, by type (in million euros)
- Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type (in million euros)
- Newspaper online advertising revenue in the United States from 2003 to 2013 (in billion U.S. dollars)
- Programmatic advertising market revenue in Italy from 2013 to 2016* (in million euros)
- Digital advertising revenue in India from 2008 to 2023 (in billion Indian rupees)
- Internet advertising revenue in Canada from 2005 to 2016 (in billion Canadian dollars)
- Internet advertising net revenue in Canada from 2003 to 2015 (in million Canadian dollars)
- Online community newspaper advertising revenue in Canada from 2009 to 2016 (in million Canadian dollars)
- Revenue of leading internet advertising agencies in Japan in 2014 (in billion Japanese Yen)
- Revenue of out-of-home advertising industry across India from 2011 to 2016 (in billion Indian rupees)
- Attitudes towards ads on websites in Sweden in 2018
- Distribution of attitudes towards websites using their users' data for personalized advertisements in the Netherlands as of March 2015*
- Net advertising revenue of daily newspapers in Italy in the 1st third 2016 and in the 1st third 2017, by segment (in 1,000 euros)
- Leading concerns about sponsorship according to industry professionals in Canada in 2017
- Ranking of the most creative video production agencies in advertising and communication in Germany 2014, by scores and awards
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