In 2019, it was calculated that between different formats of online advertising in the United States, search took up the largest share of advertising revenue, at 44 percent. In the measured period from 2016 to 2019, search has been losing slightly at the expense of video advertising.
Distribution of online advertising revenue in the United States from 2016 to 2019, by format
* Starting in 2016, the category "other" was introduced and it includes classifieds, lead generation, audio, and unspecified other. Data for 2015 was reclassified accordingly. Historical data for years 2006 to 2014 can be found in the download documents.
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PwC, & IAB. (May 28, 2020). Distribution of online advertising revenue in the United States from 2016 to 2019, by format [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/190431/categorie-breakdown-of-us-online-advertising-revenue-since-2006/
PwC, und IAB. "Distribution of online advertising revenue in the United States from 2016 to 2019, by format." Chart. May 28, 2020. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/190431/categorie-breakdown-of-us-online-advertising-revenue-since-2006/
PwC, IAB. (2020). Distribution of online advertising revenue in the United States from 2016 to 2019, by format. Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/190431/categorie-breakdown-of-us-online-advertising-revenue-since-2006/
PwC, and IAB. "Distribution of Online Advertising Revenue in The United States from 2016 to 2019, by Format." Statista, Statista Inc., 28 May 2020, https://www.statista.com/statistics/190431/categorie-breakdown-of-us-online-advertising-revenue-since-2006/
PwC & IAB, Distribution of online advertising revenue in the United States from 2016 to 2019, by format Statista, https://www.statista.com/statistics/190431/categorie-breakdown-of-us-online-advertising-revenue-since-2006/ (last visited August 14, 2022)
