Distribution of online advertising revenue in the U.S. from 2016 to 2018, by type

The statistic above shows the distribution of online advertising revenue in the United States from 2016 to 2018, by type. In 2018, 45 percent of the U.S. online advertising revenue was generated with search advertising.

Distribution of online advertising revenue in the United States from 2016 to 2018, by type

SearchBannerDigital videoOther*
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Sources

Release date

May 2019

Region

United States

Survey time period

2006 to 2018

Supplementary notes

* Starting in 2016, the category "other" was introduced and it includes classifieds, lead generation, audio, and unspecified other. Data for 2015 was reclassified accordingly.
Historical data for years 2006 to 2014 can be found in the download documents.

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Statistics on "Digital advertising in North America"

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