The statistic above shows the distribution of online advertising revenue in the United States from 2016 to 2017, by type. In 2017, 44 percent of the U.S. online advertising revenue was generated with search advertising.
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Distribution of online advertising revenue in the U.S. from 2016 to 2017, by type
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Distribution of online advertising revenue in the United States from 2016 to 2017, by type
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The statistic above shows the distribution of online advertising revenue in the United States from 2016 to 2017, by type. In 2017, 44 percent of the U.S. online advertising revenue was generated with search advertising.
| Search | Banner | Digital video | Other* | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| Search | Banner | Digital video | Other* | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
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The statistic above shows the distribution of online advertising revenue in the United States from 2016 to 2017, by type. In 2017, 44 percent of the U.S. online advertising revenue was generated with search advertising.
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- Release date
- May 2018
- Region
- United States
- Survey time period
- 2006 to 2017
- Supplementary notes
-
* Starting in 2016, the category "other" was introduced and it includes classifieds, lead generation, audio, and unspecified other. Data for 2015 was reclassified accordingly.
Historical data for years 2006 to 2014 can be found in the download documents.
More information
- Region
- United States
- Survey time period
- 2006 to 2017
- Supplementary notes
-
* Starting in 2016, the category "other" was introduced and it includes classifieds, lead generation, audio, and unspecified other. Data for 2015 was reclassified accordingly.
Historical data for years 2006 to 2014 can be found in the download documents.
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E-mail usage in the United States
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Everything On "E-mail usage in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "E-mail usage in the United States"
- Overview
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Number of e-mail users worldwide from 2017 to 2022 (in millions)Number of e-mail users worldwide 2017-2022
- Number of sent and received e-mails per day worldwide from 2017 to 2022 (in billions)Number of e-mails per day worldwide 2017-2022
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Market share of the most used e-mail platforms as of December 2018Global email platform market share 2018
- E-mail user behavior
The most important statistics
- U.S. e-mail usage development as of July 2017, by age groupU.S. e-mail usage growth in 2017
- What time during the day do you typically check your e-mail?North America: preferred e-mail access time 2016
- How many e-mail addresses do you have?Number of e-mail accounts among U.S. users 2016
- How often do you check your personal e-mail?U.S. e-mail access frequency 2017
- Which of the following devices do you use to check your e-mail?U.S. e-mail access 2016, by device
- How many e-mail accounts do you have and actively use?U.S. e-mail account ownership and usage 2016
- Primary e-mail providers according to consumers in the United States as of January 2017, by age groupLeading U.S. consumer e-mail providers 2017, by age
- Share of workers in the United States who check their work e-mails outside of normal work hours as of June 2018, by frequencyU.S. workers checking work e-mails outside of normal work hours 2018, by frequency
- E-mail marketing
The most important statistics
- Distribution of online advertising revenue in the United States from 2016 to 2017, by typeDistribution of online advertising revenue in the U.S. from 2016 to 2017, by type
- Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2016-2020, by medium
- E-mail inbox placement rate worldwide between July 2017 and June 2018, by industryE-mail inbox placement rate worldwide 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Share of consumers who receive newsletters in their private e-mail accounts in the United States as of May 2017Number of newsletters U.S. consumers receive in private e-mail accounts 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- What information do you like to receive in your newsletters?U.S. consumers preference of information received in newsletters 2017
- Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017U.S. consumer reasons to subscribe to e-mail newsletters 2017
- E-mail spam
The most important statistics
- Distribution of e-mail antivirus activations in 2nd quarter 2018, by countryCountries most targeted by malicious mailshots 2018
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
- Global e-mail spam rate from 2012 to 2017E-mail spam rate worldwide 2012-2017
- Leading variants of malicious spam worldwide in 3rd quarter 2017Leading malicious spam types worldwide 2017
- Number of attempts by business email compromise (BEC) scams worldwide in 2017Global CEO fraud volume 2017
- Distribution of attempted business email compromise (BEC) scams worldwide in 2017, by spoofed specific positionsShare of attempts of CEO fraud 2017, by spoofed specific positions
Popular Related Keywords
- ad revenue
- category
- online advertising
- Show more
- advertising
- online media
- online
- advertising spaces
- medium
- advertising form
- sponsorship
- advertising spending
- media industry
- advertising media
- online advertising spending
- media market
- advertising budget
- media
- ad spendings
- media mix
- banner
- video advertising
- video ads
- Rich Media
- media types
- advertising investments
- classifieds
- Display Ad
- display ads
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online advertising revenue in the U.S. 2000-2017, by half-year
- South Africa: internet ad revenue 2015, by format
- South Africa: internet ad revenue 2015, by format
- Global internet ad spend CAGR by category 2013-2018
- Italy: revenue of Internet advertising market in 2016 by type
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Newspaper online advertising revenue in the U.S. from 2003 to 2013
- Italy: online advertising market revenue 2014-2017
- Digital advertising revenue in India from 2007 to 2021
- Italy: programmatic advertising market revenue 2013-2016
- Revenue of major online advertising agencies in Japan 2014
- Canada internet advertising net volume 2003-2015
- Canada: online community newspaper advertising revenue 2009-2016
- Canada: internet advertising revenue 2005-2016
- Canada: desktop daily newspaper advertising revenue 2006-2016
- Share of SMBs advertising online Tasmania, Australia 2016
- Trade magazine advertising revenue in Central & Eastern Europe 2009-2016
- Survey on attitude towards internet ads after purchase in Sweden 2017, by gender
- Sponsorship concerns among professionals in Canada 2017
- Ranking of the most creative video production agencies in Germany 2014
Studies
- Online advertising metrics
- Digital advertising in Europe
- Advertising in the Netherlands
- Advertising in Italy
- Digital advertising formats in the U.S.
- Advertising in Belgium
- Digital advertising in Canada
- Programmatic advertising
- BRICS advertising
- Advertising in Africa
- Advertising in North America
- Digital advertising in the United Kingdom (UK)
- Full Year 2017 Podcast Ad Revenue Study
- IAB Podcast Ad Revenue Study
- Advertising market in the U.S.
Statistics on the topic
Free statistics
- Media usage in an internet minute as of June 2018
- Number of sent and received e-mails per day worldwide from 2017 to 2022 (in billions)
- U.S. e-mail usage development as of July 2017, by age group
- How many e-mail addresses do you have?
- How often do you check your personal e-mail?
- Primary e-mail providers according to consumers in the United States as of January 2017, by age group
- Share of workers in the United States who check their work e-mails outside of normal work hours as of June 2018, by frequency
- Share of workers in the United States who check their personal e-mails during normal work hours as of June 2018, by frequency
- Frequency of checking e-mail in general according to workers in the United States as of June 2018
- Situations in which workers in the United States have checked their personal e-mail in the past month as of June 2018
- Share of workers in the United States who check their work e-mails while on vacation as of June 2018, by frequency
- Devices used by workers in the United States to regularly check their e-mails as of June 2018
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Global e-mail spam rate from 2012 to 2017
- Number of attempts by business email compromise (BEC) scams worldwide in 2017
- Distribution of attempted business email compromise (BEC) scams worldwide in 2017, by spoofed specific positions
- Online advertising revenue in the United States from 1st half 2000 to 2nd half 2017 (in billion U.S. dollars)
- Internet advertising net revenue in Canada from 2003 to 2015 (in million Canadian dollars)
- Leading concerns about sponsorship according to industry professionals in Canada in 2017
Premium Statistics
- Number of e-mail users worldwide from 2017 to 2022 (in millions)
- Market share of the most used e-mail clients in 2018
- Market share of the most used e-mail platforms as of December 2018
- What time during the day do you typically check your e-mail?
- Which of the following devices do you use to check your e-mail?
- How many e-mail accounts do you have and actively use?
- Situations in which workers in the United States have checked their work e-mail in the past month as of June 2018
- Distribution of online advertising revenue in the United States from 2016 to 2017, by type
- Advertising expenditure in the United States in 2016 and 2020, by medium (in billion U.S. dollars)
- E-mail inbox placement rate worldwide between July 2017 and June 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Share of consumers who receive newsletters in their private e-mail accounts in the United States as of May 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- What information do you like to receive in your newsletters?
- Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017
- Leading actions taken after losing interest in e-mail newsletter content according to consumers in the United States as of May 2017
- Most relevant prompters causing online shoppers in the United States to visit a brand manufacturer's website as of June 2017
- Distribution of e-mail antivirus activations in 2nd quarter 2018, by country
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Leading variants of malicious spam worldwide in 3rd quarter 2017
- Distribution of internet advertising revenue in South Africa in 2015, by format
- Internet advertising revenue in South Africa in 2015, by format (in million South African rand)
- Compound annual growth rate of global internet advertising spending between 2013 and 2018, by category
- Revenue of Internet advertising in Italy in 2016, by type (in million euros)
- Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type (in million euros)
- Newspaper online advertising revenue in the United States from 2003 to 2013 (in billion U.S. dollars)
- Online advertising market revenue in Italy from 2014 to 2017* (in billion euros)
- Digital advertising revenue in India from 2007 to 2021 (in billion Indian rupees)
- Programmatic advertising market revenue in Italy from 2013 to 2016* (in million euros)
- Revenue of leading internet advertising agencies in Japan in 2014 (in billion Japanese Yen)
- Online community newspaper advertising revenue in Canada from 2009 to 2016 (in million Canadian dollars)
- Internet advertising revenue in Canada from 2005 to 2016 (in billion Canadian dollars)
- Online desktop daily newspaper advertising revenue in Canada from 2006 to 2016 (in million Canadian dollars)
- Share of small and medium businesses advertising online in Tasmania, Australia as of June 2016
- Trade magazine advertising revenue in Central and Eastern Europe from 2009 to 2016 (in million U.S. dollars)
- What is your general attitude towards ads you saw on the internet after your purchase?
- Ranking of the most creative video production agencies in advertising and communication in Germany 2014, by scores and awards
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