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Distribution of online advertising revenue in the United States from 2015 to 2016, by type

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Distribution of online advertising revenue in the U.S. from 2015 to 2016, by type The statistic above shows the distribution of online advertising revenue in the United States from 2015 to 2016, by type. In 2016, 24 percent of the U.S. online advertising revenue was generated with search advertising.
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SearchBannerClassifiedsLead generationSponsorshipDigital videoMobileRich mediaOther*
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SearchBannerClassifiedsLead generationSponsorshipDigital videoMobileRich mediaOther*
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Description Source More information
The statistic above shows the distribution of online advertising revenue in the United States from 2015 to 2016, by type. In 2016, 24 percent of the U.S. online advertising revenue was generated with search advertising.
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Release date
April 2017
Region
United States
Survey time period
2006 to 2016
Supplementary notes
* Starting in 2016, the category "other" was introduced and it includes classifieds, lead generation, audio, and unspecified other. Data for 2015 was reclassified accordingly.
Historical data for years 2006 to 2014 can be found in the download documents.

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