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Distribution of online advertising revenue in the U.S. from 2016 to 2019, by format

In 2019, it was calculated that between different formats of online advertising in the United States, search took up the largest share of advertising revenue, at 44 percent. In the measured period from 2016 to 2019, search has been losing slightly at the expense of video advertising.

Distribution of online advertising revenue in the United States from 2016 to 2019, by format

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Sources

Release date

May 2020

Region

United States

Survey time period

2016 to 2019

Supplementary notes

* Starting in 2016, the category "other" was introduced and it includes classifieds, lead generation, audio, and unspecified other. Data for 2015 was reclassified accordingly.
Historical data for years 2006 to 2014 can be found in the download documents.

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Statistics on "Digital advertising in North America"

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