Digital ad spend in Belgium decreased to 732 million euros in 2020, however at a slower rate than found in other European countries. Total expenditure on offline advertising was around four times bigger than the online component, with television advertising alone already reaching a value of roughly 1.4 billion euros in 2020.
Digital advertising spending in Belgium from 2015 to 2020
(in million euros)
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IAB Europe. (July 1, 2021). Digital advertising spending in Belgium from 2015 to 2020 (in million euros) [Graph]. In Statista. Retrieved January 29, 2022, from https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe. "Digital advertising spending in Belgium from 2015 to 2020 (in million euros)." Chart. July 1, 2021. Statista. Accessed January 29, 2022. https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe. (2021). Digital advertising spending in Belgium from 2015 to 2020 (in million euros). Statista. Statista Inc.. Accessed: January 29, 2022. https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe. "Digital Advertising Spending in Belgium from 2015 to 2020 (in Million Euros)." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe, Digital advertising spending in Belgium from 2015 to 2020 (in million euros) Statista, https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/ (last visited January 29, 2022)
