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Digital ad spend in Belgium 2015-2019

Digital ad spend in Belgium grew to over 1.1 billion euros in 2019, however at a slower rate than found in other European countries. Total expenditure on offline advertising was around four times bigger than the online component, with television advertising alone already reaching a value of roughly 1.7 billion euros in 2018.

Digital ad spending in Belgium from 2015 to 2019

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Release date

July 2020



Survey time period

2015 to 2019

Supplementary notes

The figures have been taken from several publications.

The numbers for 2018 and 2019 were estimated. The source mentioned that digital ad spend growth in Belgium was 1.5 percent higher than the previous year in 2018 and 10.3 percent higher than the previous year in 2019. As Belgium is not among the top ten of European countries when it comes to digital advertising, the source does not always report absolute numbers for the country.

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Statistics on "Advertising in Belgium"

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