Total expenditure on offline advertising was around four times bigger than the online component, with television advertising alone already reaching a value of roughly 1.7 billion euros in 2018.
Digital ad spend in Belgium grew to over 1.1 billion euros in 2019, however at a slower rate than found in other European countries. Digital ad spending in Belgium from 2015 to 2019 (in million euros)
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IAB Europe. (July 30, 2020). Digital ad spending in Belgium from 2015 to 2019 (in million euros) [Graph]. In Statista. Retrieved April 18, 2021, from https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe. "Digital ad spending in Belgium from 2015 to 2019 (in million euros)." Chart. July 30, 2020. Statista. Accessed April 18, 2021. https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe. (2020). Digital ad spending in Belgium from 2015 to 2019 (in million euros). Statista. Statista Inc.. Accessed: April 18, 2021. https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe. "Digital Ad Spending in Belgium from 2015 to 2019 (in Million Euros)." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe, Digital ad spending in Belgium from 2015 to 2019 (in million euros) Statista, https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/ (last visited April 18, 2021)