Digital ad spend in Belgium grew to over one billion euros in 2018, albeit at a much slower rate than found in other European countries. Total expenditure on offline advertising was around four times bigger than the online component, with television advertising alone already reaching a value of roughly 1.7 billion euros in 2018.
Digital ad spending in Belgium from 2015 to 2018
(in million euros)
The figures have been taken from several publications.
The numbers for 2018 is an estimate. The source mentioned that digital ad spend growth in Belgium was 1.5 percent higher than the previous year. As Belgium is not among the top ten of European countries when it comes to digital advertising, the source does not always report absolute numbers for the country.
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IAB Europe. (July 1, 2019). Digital ad spending in Belgium from 2015 to 2018 (in million euros) [Graph]. In Statista. Retrieved May 28, 2020, from https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe. "Digital ad spending in Belgium from 2015 to 2018 (in million euros)." Chart. July 1, 2019. Statista. Accessed May 28, 2020. https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe. (2019). Digital ad spending in Belgium from 2015 to 2018 (in million euros). Statista. Statista Inc.. Accessed: May 28, 2020. https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe. "Digital Ad Spending in Belgium from 2015 to 2018 (in Million Euros)." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/
IAB Europe, Digital ad spending in Belgium from 2015 to 2018 (in million euros) Statista, https://www.statista.com/statistics/1099617/digital-ad-spend-in-belgium/ (last visited May 28, 2020)
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