U.S. holiday season e-commerce spending from 2009 to 2016, by online shopping day (in million U.S. dollars)

November 1 to December 3129,08432,58937,17042,28646,54553,30556,427-
Thanksgiving Day (Nov. 24)*3184074796337661,0091,0961,287
Black Friday (Nov. 25)*5956488261,0421,1991,5051,6561,970
Cyber Monday (Nov. 28)*8871,0281,2511,4651,7352,0382,2802,671
Green Monday (Dec. 14)*8549541,1331,2751,4011,6151,408-
Free Shipping Day (Dec.18)*5869421,0721,013868926845-

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
Description Source More information
This statistic shows the e-commerce spending in the United States during holiday season from 2009 to 2016, sorted by selected online shopping day. On Black Friday in 2016, 1,970 million U.S. dollars were spent online.
E-commerce spending – additional information

Retail e-commerce is a booming industry in the U.S. Online sales have constantly grown since 2013, showing aggressive projections until 2020. Between 2015 and 2020, the retail e-commerce market is forecast to double in size. Holiday season is a profitable period for retailers, especially for retail e-commerce. Since 2012, about a quarter of the total retail e-commerce revenue has been generated during holiday season. Amazon, Walmart, Target and BestBuy are the most visited retail website in the U.S. during holiday season. Amazon is, by far, the most popular online retail site, accounting for about 35 percent of all online retail site visits in December of 2015. Walmart was a distant second during that holiday season with six percent of the share, followed by Target with around three percent.

In the U.S., Christmas is the most profitable holiday for the e-commerce industry. In 2015, about 56.4 billion U.S. dollars were spent on e-commerce, a figure slightly higher than the previous year, when about 53 billion U.S. dollars were spent. In comparison, online sales on Thanksgiving Day amounted about one billion U.S. dollars in revenue in 2015, whereas about 2.3 billion U.S. dollars were spent on e-commerce during Cyber Monday that year. In regards to e-commerce spending, Cyber Monday registered the highest year-on-year growth amongst all holidays in 2015. E-commerce spending during Cyber Monday increased by 12 percent in comparison to 2014; e-commerce sales growth of other holiday varied between six and 10 percent during that period. Cyber Monday was also the highest U.S. e-commerce spending days during the 2015 holiday season, as more than 2.2 billion U.S. dollars were spent on e-commerce that day.
Show more
Release date
December 2016
United States
Survey time period
2009 to 2016
Special properties
home and work desktop locations only
Supplementary notes
* Individual day comparisons based on corresponding shopping days, not corresponding calendar dates.
Latest data available

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Holiday season e-commerce in the United States"

  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
The most important statistics
  • Cyber Monday

Related Studies: Available to Download in PDF or PPTX Format

Holiday season e-commerce in the United States

All Information
in one Presentation

Holiday season e-commerce in the United States

Everything On "Holiday season e-commerce in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages


Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions