U.S. holiday season e-commerce spending by online shopping day 2009-2017

This statistic shows the desktop e-commerce spending in the United States during holiday season from 2009 to 2017, sorted by selected online shopping day. On Black Friday in 2017, 2.36 billion U.S. dollars were spent online.

E-commerce spending – additional information

Retail e-commerce is a booming industry in the U.S. Online sales have constantly grown since 2013, showing aggressive projections until 2020. Between 2015 and 2020, the retail e-commerce market is forecast to double in size. Holiday season is a profitable period for retailers, especially for retail e-commerce. Since 2012, about a quarter of the total retail e-commerce revenue has been generated during holiday season. Amazon, Walmart, Target and BestBuy are the most visited retail website in the U.S. during holiday season. Amazon is, by far, the most popular online retail site, accounting for about 35 percent of all online retail site visits in December of 2015. Walmart was a distant second during that holiday season with six percent of the share, followed by Target with around three percent.

In the U.S., Christmas is the most profitable holiday for the e-commerce industry. In 2015, about 56.4 billion U.S. dollars were spent on e-commerce, a figure slightly higher than the previous year, when about 53 billion U.S. dollars were spent. In comparison, online sales on Thanksgiving Day amounted about one billion U.S. dollars in revenue in 2015, whereas about 2.3 billion U.S. dollars were spent on e-commerce during Cyber Monday that year. In regards to e-commerce spending, Cyber Monday registered the highest year-on-year growth amongst all holidays in 2015. E-commerce spending during Cyber Monday increased by 12 percent in comparison to 2014; e-commerce sales growth of other holiday varied between six and 10 percent during that period. Cyber Monday was also the highest U.S. e-commerce spending days during the 2015 holiday season, as more than 2.2 billion U.S. dollars were spent on e-commerce that day.

U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day

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Release date

March 2018


United States

Survey time period

2009 to 2017

Special properties

home and work desktop locations only

Supplementary notes

* Individual day comparisons based on corresponding shopping days, not corresponding calendar dates.
Latest data available.
No data available for missing values.

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