U.S. holiday season e-commerce spending from 2009 to 2016, by online shopping day (in million U.S. dollars)

This statistic shows the e-commerce spending in the United States during holiday season from 2009 to 2016, sorted by selected online shopping day. On Black Friday in 2016, 1,970 million U.S. dollars were spent online.


E-commerce spending – additional information

Retail e-commerce is a booming industry in the U.S. Online sales have constantly grown since 2013, showing aggressive projections until 2020. Between 2015 and 2020, the retail e-commerce market is forecast to double in size. Holiday season is a profitable period for retailers, especially for retail e-commerce. Since 2012, about a quarter of the total retail e-commerce revenue has been generated during holiday season. Amazon, Walmart, Target and BestBuy are the most visited retail website in the U.S. during holiday season. Amazon is, by far, the most popular online retail site, accounting for about 35 percent of all online retail site visits in December of 2015. Walmart was a distant second during that holiday season with six percent of the share, followed by Target with around three percent.

In the U.S., Christmas is the most profitable holiday for the e-commerce industry. In 2015, about 56.4 billion U.S. dollars were spent on e-commerce, a figure slightly higher than the previous year, when about 53 billion U.S. dollars were spent. In comparison, online sales on Thanksgiving Day amounted about one billion U.S. dollars in revenue in 2015, whereas about 2.3 billion U.S. dollars were spent on e-commerce during Cyber Monday that year. In regards to e-commerce spending, Cyber Monday registered the highest year-on-year growth amongst all holidays in 2015. E-commerce spending during Cyber Monday increased by 12 percent in comparison to 2014; e-commerce sales growth of other holiday varied between six and 10 percent during that period. Cyber Monday was also the highest U.S. e-commerce spending days during the 2015 holiday season, as more than 2.2 billion U.S. dollars were spent on e-commerce that day.

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 20092010201120122013201420152016
November 1 to December 31 29,084 32,589 37,170 42,286 46,545 53,305 56,427 -
Thanksgiving Day (Nov. 24)* 318 407 479 633 766 1,009 1,096 1,287
Black Friday (Nov. 25)* 595 648 826 1,042 1,199 1,505 1,656 1,970
Cyber Monday (Nov. 28)* 887 1,028 1,251 1,465 1,735 2,038 2,280 2,671
Green Monday (Dec. 14)* 854 954 1,133 1,275 1,401 1,615 1,408 -
Free Shipping Day (Dec.18)* 586 942 1,072 1,013 868 926 845 -
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