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U.S. holiday shopping: visitor share of leading retail websites 2018
U.S. holiday shopping: visitor share of leading retail websites 2018
Most visited retail websites in the United States in November and December 2018, by share of visits
This statistic gives information on the market share of the leading retail websites in the United States in November and December 2018. During the holiday season, Amazon accounted for 42 percent of online retail site visits.
Most visited retail websites in the United States in November and December 2018, by share of visits
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| Share of visits | |
|---|---|
| Amazon | 42% |
| Walmart | 10% |
| Apple | 5% |
| Target | 5% |
| BestBuy | 4% |
| Home Depot | 3% |
| Kohl's | 3% |
| Lowe's | 2% |
| Macy's | 2% |
| Wayfair | 2% |
| JC Penney | 1% |
| Costco | 1% |
| Bed Bath & Beyond | 1% |
| CVS.com | 1% |
| Other | 18% |
| Share of visits | |
|---|---|
| Amazon | 42% |
| Walmart | 10% |
| Apple | 5% |
| Target | 5% |
| BestBuy | 4% |
| Home Depot | 3% |
| Kohl's | 3% |
| Lowe's | 2% |
| Macy's | 2% |
| Wayfair | 2% |
| JC Penney | 1% |
| Costco | 1% |
| Bed Bath & Beyond | 1% |
| CVS.com | 1% |
| Other | 18% |
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Description
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This statistic gives information on the market share of the leading retail websites in the United States in November and December 2018. During the holiday season, Amazon accounted for 42 percent of online retail site visits.
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- Release date
- January 2019
- Region
- United States
- Survey time period
- November and December 2018
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2019
More information
- Region
- United States
- Survey time period
- November and December 2018
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018Holiday e-commerce share of total U.S. retail sales 2014-2018
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)U.S. holiday season retail e-commerce sales 2018, by online shopping day
- Online retail revenue during Cyber Five in the United States in 2018, by device (in billion U.S. dollars)U.S. Cyber Five online retail revenue 2018, by device
- Distribution of holiday season e-commerce revenue in the United States in 2018, by deviceShare of U.S. holiday season e-commerce spending 2018, by device
- Average order value of holiday season e-commerce sales in the United States in 2018 (in U.S. dollars)U.S. holiday shopping AOV 2018
- Online holiday shopping conversion rate in the United States in 2018, by deviceU.S. holiday season e-commerce conversion rate 2018, by device
- Online retail
The most important statistics
- Net revenue of Amazon from 1st quarter 2007 to 1st quarter 2019 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2019
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2018
- Number of holiday season workers at Amazon in the United States from 2012 to 2018U.S. Amazon holiday season workforce 2012-2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Consumer behavior
The most important statistics
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- If you are shopping online for gifts, what websites do you plan to use?Projected website usage for U.S. online holiday gift shopping 2018
- Do you plan to use social media sites to assist in your holiday shopping?U.S. usage of social media while holiday shopping 2018
- If you consulted social media for holiday gift ideas, where did you primarily look?North American shoppers holiday shopping social media inspiration as of January 2018
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Preferred Black Friday shopping channels according to consumers in selected countries in 2018Preferred Black Friday shopping channels in key markets 2018
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in householdShare of U.S. consumers shopping online on Black Friday 2017, by household size
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in householdShare of U.S. consumers shopping online on Black Friday 2017, by presence of children
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)Cyber Monday: U.S. online spending 2014-2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by genderLikelihood of U.S. online shopping on Cyber Monday 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanityLikelihood of U.S. online shopping on Cyber Monday 2017, by urbanity
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. holiday shopping: mobile visits leading retail websites 2018
- U.S. e-commerce revenue 2014-2015, by device
- Leading UK retailers ranked by number of Pinterest pins as of November 2013
- Most popular online retailers for mobile purchases in the Netherlands 2016
- Mexico: MercadoLibre market share 2011-2016
- Volume growth of overseas searches for UK retailers in Q3 2013, by country
- Retailer-branded app usage among U.S. holiday shoppers 2017, by age group
- Retailer-branded app usage among U.S. holiday shoppers 2017
- Leading online shops in the accessory segment by turnover in Sweden 2016
- Online retailers offering reserve-and-collect in the UK 2013, by retailer size
- Net result of selected food e-commerce companies in Sweden 2013-2016
- Consumers showrooming or webrooming during the holiday season in Canada 2016
- Monthly sales volume breakdown of foreign menswear on Tmall China 2014, by price
- Monthly sales volume breakdown of local menswear on Tmall China 2014, by price
- Monthly sales volume breakdown of foreign sportswear on Tmall China 2014, by price
Studies
- Holiday Shopping Roundup 2018
- The 2018 Q4 Holiday Shopping Forecast
- 2017 Holiday Shopping Report
- Mobile Holiday Shopping Guide
- 2014 Accenture Holiday Shopping Survey - U.S. Results
- Boohoo.com Plc.: Annual Report and Accounts 2018
- Hispanic Holiday Shopping Trends 2016
- The 2018 Criteo Holiday Report
- Wayfair
- Beauty content on social media
- Entertainment retail in the United Kingdom (UK)
- Online pet care market in the U.S.
- Thanksgiving weekend shopping in the U.S.
- Online shopping events in Latin America
- Black Friday e-commerce in Brazil
Statistics on "Holiday season e-commerce in the United States"
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)
- Online retail revenue during Cyber Five in the United States in 2018, by device (in billion U.S. dollars)
- Distribution of holiday season e-commerce revenue in the United States in 2018, by device
- Average order value of holiday season e-commerce sales in the United States in 2018 (in U.S. dollars)
- Online holiday shopping conversion rate in the United States in 2018, by device
- Net revenue of Amazon from 1st quarter 2007 to 1st quarter 2019 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)
- Number of holiday season workers at Amazon in the United States from 2012 to 2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- If you are shopping online for gifts, what websites do you plan to use?
- Do you plan to use social media sites to assist in your holiday shopping?
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Reasons consumers in the United States did not make a purchase during Thanksgiving weekend in November 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which shoppers in the United States plan to use their smartphone while holiday shopping as of September 2018
- Ways in which shoppers in the United States plan to use their tablet while holiday shopping as of September 2018
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Ways in which holiday shoppers use their smartphones or wearable devices to shop digitally in the United States as of July 2018
- Preferred Black Friday shopping channels according to consumers in selected countries in 2018
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanity
- Share of mobile visits to leading retail websites in the United States in November and December 2018
- Share of online commerce revenue in the United States as of October 2015, by device
- Leading UK online retailers ranked by number of Pinterest pins in the United Kingdom (UK) as of November 2013
- Most popular online retailers for mobile purchases in the Netherlands in 2016*
- E-commerce market share of MercadoLibre in Mexico in 2011, 2012 and 2016
- Search volume growth of overseas consumers searching for retailers in the United Kingdom (UK) in 3rd quarter 2013, by country
- Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017, by age group
- Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017
- Ranking of the leading online shops in the accessories sales based on turnover in Sweden as of August 2016 (in thousand SEK)
- Share of online retailers offering reserve-and-collect in the United Kingdom (UK) in 2013, by retailer size
- Net result of selected food e-commerce companies in Sweden from 2013 to 2016 (in 1,000 SEK)
- Share of consumers planning on 'showrooming' or 'webrooming' during the holiday season in Canada as of September 2016
- Monthly sales volume share of international menswear on Tmall in China as of 2014, by price range
- Monthly sales volume share of local menswear on Tmall in China as of 2014, by price range
- Monthly sales volume share of international sportswear on Tmall in China as of 2014, by price range
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