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Most popular e-commerce sites during the holiday season in the U.S. 2020-2021

Published by
Stephanie Chevalier,
Oct 20, 2021
According to the study, more than nine in ten U.S. Americans surveyed in 2021 said they planned to use Amazon for their holiday shopping that year. While the percentage of respondents who expected to use large retailers' websites declined slightly compared to 2020, brand-specific sites gained popularity.

Most popular e-commerce websites for the holiday season among shoppers in the United States in 2020 and 2021

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Source

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Release date

September 2021

Region

United States

Survey time period

September 2021*

Number of respondents

7,743 respondents

Supplementary notes

* The source does not provide the date of survey, the date given is the one of release.
The age of respondents and type of survey conducted were not specified.

To the question: "Which websites do you anticipate using for online shopping this holiday period?"

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Holiday season e-commerce in the United StatesU.S. Christmas seasonNational holidays in the United StatesE-commerce in the United StatesHoliday season in Canada
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