This statistic gives information on the market share of the leading retail websites in the United States in November and December 2016. During the holiday season, Amazon accounted for 33.8 percent of online retail site visits.
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U.S. holiday shopping: visitor share of leading retail websites 2016
Most visited retail websites in the United States in November and December 2016, by share of visits
This statistic gives information on the market share of the leading retail websites in the United States in November and December 2016. During the holiday season, Amazon accounted for 33.8 percent of online retail site visits.
Loading statistic...
| Share of visits | |
|---|---|
| Amazon | 33.8% |
| Wal-Mart Stores | 6.69% |
| Target Corp. | 3.25% |
| Best Buy Co. Inc. | 2.93% |
| The Home Depot Inc. | 2.1% |
| Share of visits | |
|---|---|
| Amazon | 33.8% |
| Wal-Mart Stores | 6.69% |
| Target Corp. | 3.25% |
| Best Buy Co. Inc. | 2.93% |
| The Home Depot Inc. | 2.1% |
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Description
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This statistic gives information on the market share of the leading retail websites in the United States in November and December 2016. During the holiday season, Amazon accounted for 33.8 percent of online retail site visits.
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- Release date
- January 2017
- Region
- United States
- Survey time period
- November and December 2016
- Special properties
- excluding apps
More information
- Region
- United States
- Survey time period
- November and December 2016
- Special properties
- excluding apps
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U.S. holiday season e-commerce spending by online shopping day 2009-2017
Amazon's Q4 income including seasonal sales 2009-2017
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)U.S. holiday season desktop retail e-commerce sales 2005-2017
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)U.S. holiday season e-commerce spending by online shopping day 2009-2017
- Holiday season retail e-commerce sales in the United States in 2017, by online shopping day (in billion U.S. dollars)U.S. holiday season retail e-commerce sales 2017, by online shopping day
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017Year-on-year growth of top U.S. e-commerce spending days 2017
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018Holiday e-commerce share of total U.S. retail sales 2014-2018
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)U.S. holiday season mobile retail e-commerce sales 2014-2016
- Online retail
The most important statistics
- Holiday season retail e-commerce market share in the United States in 2015 and 2016U.S. holiday season e-retailer sales market share 2015-2016
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2018 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2018
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2017 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2017
- Number of holiday season workers at Amazon in the United States from 2012 to 2017U.S. Amazon holiday season workforce 2012-2017
- Consumer behavior
The most important statistics
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?U.S. holiday shopping webrooming frequency 2015
- Why would you look online for an item before going to the physical store to make a purchase?U.S. holiday shopping webrooming reasons 2015
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016U.S. primary digital holiday gift research and purchase channels 2016
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in householdShare of U.S. consumers shopping online on Black Friday 2017, by household size
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in householdShare of U.S. consumers shopping online on Black Friday 2017, by presence of children
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)Cyber Monday: U.S. online spending 2014-2016
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)Cyber Monday: U.S. desktop online spending 2005-2017
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)Cyber Monday: U.S. mobile spending 2014-2016
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by genderLikelihood of U.S. online shopping on Cyber Monday 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanityLikelihood of U.S. online shopping on Cyber Monday 2017, by urbanity
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. holiday shopping: mobile visits leading retail websites 2016
- U.S. e-commerce site traffic year-over-year change 2015, by device
- U.S. ecommerce site revenue year-over-year change 2015, by device
- U.S. ecommerce site traffic 2014-2015, by device
- U.S. e-commerce revenue 2014-2015, by device
- Most popular online retailers for mobile purchases in the Netherlands 2016
- Leading UK retailers ranked by number of Pinterest pins as of November 2013
- Online retailers offering reserve-and-collect in the UK 2013, by retailer size
- Net result of selected food e-commerce companies in Sweden 2013-2016
- Consumers doing holiday shopping in-store or online in Canada 2015-2016
- Leading online shops in the accessory segment by turnover in Sweden 2016
- Return policy in consumers' shopping choices in the United Kingdom (UK) 2015
- Consumers' perception of purchase history usage by retailers in the UK 2015
- Most popular online retailers for tablet/PC purchases in the Netherlands 2016
- Experiences with attempted fraud by online retailers in Germany 2017
- Retailers accessed via mobile device in Great Britain 2014
- Monthly sales volume breakdown of local menswear on Tmall China 2014, by price
- Monthly sales volume breakdown of local sportswear on Tmall China 2014, by price
- Monthly sales volume breakdown of foreign menswear on Tmall China 2014, by price
Studies
- Hispanic Holiday Shopping Trends 2016
- Online Holiday Shopping Forecast and Trends 2016
- 2017 Holiday Shopping Report
- Mobile Holiday Shopping Guide
- 2014 Accenture Holiday Shopping Survey - U.S. Results
- Boohoo.com Plc.: Annual Report and Accounts 2018
- The 2018 Criteo Holiday Report
- Entertainment retail in the United Kingdom (UK)
- Wayfair
- Holiday Consumer Pulse: US Findings 2016
- Online pet care market in the U.S.
- Thanksgiving weekend shopping in the U.S.
- B2C E-commerce in the Netherlands
- E-commerce in the United Kingdom (UK)
- Beauty content on social media
Statistics on the topic
Free statistics
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)
- Holiday season retail e-commerce sales in the United States in 2017, by online shopping day (in billion U.S. dollars)
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season digital retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season retail e-commerce market share in the United States in 2015 and 2016
- Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2018 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2017 (in million U.S. dollars)
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016
- Best source of online shopping deals and bargains during the holidays according to online consumers in the United States as of October 2016
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Ways in which tablet owners in the United States plan to use their tablet while holiday shopping as of September 2016
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)
- Share of mobile visits to leading retail websites in the United States in November and December 2016
- E-commerce site traffic year-over-year change in market share in the United States as of May 2015, by device
- Year-over-year change in e-commerce revenue share in the United States as of May 2015, by device
- Share of ecommerce site traffic in the United States as of October 2015, by device
- Share of online commerce revenue in the United States as of October 2015, by device
- Leading UK online retailers ranked by number of Pinterest pins in the United Kingdom (UK) as of November 2013
- Share of online retailers offering reserve-and-collect in the United Kingdom (UK) in 2013, by retailer size
- To what extent do you agree or disagree with the following statement: "I believe that, in some cases, retailers have used my purchase history to deliver a personalised shopping experience."?
Premium Statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- Number of holiday season workers at Amazon in the United States from 2012 to 2017
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?
- Why would you look online for an item before going to the physical store to make a purchase?
- Ways in which internet users in the United States are likely to use or research coupons or deals during the holiday season as of June 2015
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Reasons consumers in the United States did not make a purchase during Thanksgiving weekend in November 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which smartphone shoppers in the United States plan to use their smartphone while holiday shopping as of September 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanity
- Most popular online retailers for mobile purchases in the Netherlands in 2016*
- Net result of selected food e-commerce companies in Sweden from 2013 to 2016 (in 1,000 SEK)
- Share of consumers planning on doing their holiday shopping in-store or online in Canada in 2015 and 2016
- Ranking of the leading online shops in the accessories sales based on turnover in Sweden as of August 2016 (in thousand SEK)
- To what extent does the ease of being able to return item(s) factor into which retailers you shop online with?
- Most popular online retailers for tablet/PC purchases in the Netherlands in 2016*
- Share of online retailers having experienced attempted fraud in Germany in 2017*
- Which of the following retailers do you access on your mobile?
- Monthly sales volume share of local menswear on Tmall in China as of 2014, by price range
- Monthly sales volume share of local sportswear on Tmall in China as of 2014, by price range
- Monthly sales volume share of international menswear on Tmall in China as of 2014, by price range
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