U.S. holiday shopping: visitor share of leading retail websites 2018

Most visited retail websites in the United States in November and December 2018, by share of visits

U.S. holiday shopping: visitor share of leading retail websites 2018 This statistic gives information on the market share of the leading retail websites in the United States in November and December 2018. During the holiday season, Amazon accounted for 42 percent of online retail site visits.
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Most visited retail websites in the United States in November and December 2018, by share of visits

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Share of visits
Amazon42%
Walmart10%
Apple5%
Target5%
BestBuy4%
Home Depot3%
Kohl's3%
Lowe's2%
Macy's2%
Wayfair2%
JC Penney1%
Costco1%
Bed Bath & Beyond1%
CVS.com1%
Other18%
Share of visits
Amazon42%
Walmart10%
Apple5%
Target5%
BestBuy4%
Home Depot3%
Kohl's3%
Lowe's2%
Macy's2%
Wayfair2%
JC Penney1%
Costco1%
Bed Bath & Beyond1%
CVS.com1%
Other18%
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This statistic gives information on the market share of the leading retail websites in the United States in November and December 2018. During the holiday season, Amazon accounted for 42 percent of online retail site visits.
Show more
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Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
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