E-commerce share of total holiday season retail sales in the U.S. 2015-2019

This statistic provides information on share of U.S. retail e-commerce holiday season sales as percentage of total U.S. holiday retail sales from 2015 to 2019. In 2019, holiday season retail e-commerce sales are projected to account for 13.4 percent of total retail revenues.

Holiday season sales as percentage of total holiday retail sales in the United States from 2015 to 2019

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Release date

October 2019


United States

Survey time period

2015 to 2019

Supplementary notes

* Forecast
Excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking places, gambling and other vice good sales; sales are for Nov and Dec of each year; the source benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2018; includes products and services ordered using the internet, regardless of the method of payment or fulfillment

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Statistics on "Holiday season e-commerce in the United States"

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