Revenue from sponsorship in sports in North America 2006-2023

This graph depicts the sports sponsorship market size in North America from 2006 to 2024. In 2018, sports sponsorship revenue in North America reached 17.17 billion U.S. dollars.

Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars)*

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Source

Release date

November 2019

Region

Canada, United States

Survey time period

2006 to 2019

Supplementary notes

* Fees paid to have a brand associated with a team, league, facility or event, including naming and category rights.
** Forecast

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Statistics on "Sports sponsorship"

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