Revenue from sponsorship in sports in North America 2006-2023

Published by
Christina Gough,
Mar 1, 2021
This graph depicts the sports sponsorship market size in North America from 2006 to 2024. In 2018, sports sponsorship revenue in North America reached 17.17 billion U.S. dollars.

Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars)

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Release date

November 2019

Region

Canada, United States

Survey time period

2006 to 2019

Supplementary notes

Fees paid to have a brand associated with a team, league, facility or event, including naming and category rights.
* Forecast

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Sports sponsorshipSporting goods industry in the U.S.National Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)
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