Multivitamin dollar sales share in the United States in 2016, by vendor

U.S. share of multivitamin dollar sales 2016, by vendor The statistic shows the multivitamin sales share in the United States in 2016, by vendor. In that year, Pfizer captured about 16 percent of multivitamin dollar sales in the United States.
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Share of dollar sales
Bayer Healthcare19.3%
Private label16.9%
Pfizer16%
Bausch & Lomb11.2%
Northwest Natural Products9%
Reckitt Benckiser8.2%
Pharmavite4%
Nature's Way Products3.8%
Nature Smart1.8%
Alcon Laboratories1.7%
Share of dollar sales
Bayer Healthcare19.3%
Private label16.9%
Pfizer16%
Bausch & Lomb11.2%
Northwest Natural Products9%
Reckitt Benckiser8.2%
Pharmavite4%
Nature's Way Products3.8%
Nature Smart1.8%
Alcon Laboratories1.7%
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The statistic shows the multivitamin sales share in the United States in 2016, by vendor. In that year, Pfizer captured about 16 percent of multivitamin dollar sales in the United States.
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Release date
April 2017
Region
United States
Survey time period
52 weeks ended September 4, 2016
Supplementary notes
Total U.S. sales through food, drug and mass merchandise outlets for the 52 weeks ended September 4, 2016.
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