U.S. top multivitamin brands based on sales 2019

The U.S. multivitamin market is made up of several highly competitive brands. Although private label multivitamins generated the highest level of sales in 2019, at around 315 million U.S. dollars; Bausch & Lomb Preservision and Centrum Silver are the top selling name brand multivitamins, with sales of 194.7 million U.S. dollars, and 164.5 million U.S. dollars, respectively.

Centrum

Centrum Silver is the second leading name brand of multivitamins in terms of sales. Whereas Bausch & Lomb is primarily an eye care brand, Centrum has made its name as a producer of vitamins. Centrum manufactures a variety of age and gender-based vitamins, as well as probiotics. According to Centrum’s website, Centrum Silver is specially formulated for adults over the age of 50. Centrum is owned by Pfizer, which is the leading pharmaceutical company worldwide based on revenue.

Multivitamin Consumption in the U.S.

Sales of so called “nutraceuticals”, which include dietary supplements and functional foods, are expected to increase significantly over the next decade. The types of vitamins with the highest levels of penetration in the U.S. market are adult multivitamins, Vitamin D, and Vitamin C. The value of gummy vitamins market in the United States was about 2.68 billion U.S. dollars in 2016 and is expected to grow to 4.17 billion dollars by 2025.

Leading multivitamin brands in the United States in 2019, based on sales (in million U.S. dollars)*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2019

Region

United States

Survey time period

52 weeks ended June 16, 2019

Supplementary notes

* Total U.S. multi-outlet (supermarkets, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Functional foods market in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.