Leading multivitamin brands in the United States in 2016, based on sales (in million U.S. dollars)

U.S. top multivitamin brands based on sales 2016 The statistic shows the leading multivitamin brands in the United States in 2016, based on sales. In that year, Centrum Silver was ranked as second leading U.S. multivitamin brand with sales of 181.3 million U.S. dollars. Pfizer, the company which produces Centrum, was also listed among the leading multivitamin vendors in the United States, generating approximately 277.2 million U.S. dollars in sales in 2015.
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Sales in million U.S. dollars
Private label310.2
Centrum Silver181.3
Bausch & Lomb Preservision133.1
Airborne124
One A Day VitaCraves97.5
Centrum77.4
Vitafusion74.9
Natures Way Alive67
One A Day65.7
Nature Made64.1
Bausch & Lomb Ocuvite52.2
Flintstones Complete51.3
Vitafusion Multivites45.3
Flintstones33.1
Lil Critters Gummy Vites29
Icaps25.8
One A Day Men's18
One A Day Women's Prenatal 112.9
Lip Flavonoid Plus12.3
One A Day Men's 50 Plus Advantage11.7
Sales in million U.S. dollars
Private label310.2
Centrum Silver181.3
Bausch & Lomb Preservision133.1
Airborne124
One A Day VitaCraves97.5
Centrum77.4
Vitafusion74.9
Natures Way Alive67
One A Day65.7
Nature Made64.1
Bausch & Lomb Ocuvite52.2
Flintstones Complete51.3
Vitafusion Multivites45.3
Flintstones33.1
Lil Critters Gummy Vites29
Icaps25.8
One A Day Men's18
One A Day Women's Prenatal 112.9
Lip Flavonoid Plus12.3
One A Day Men's 50 Plus Advantage11.7

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Description Source More information
The statistic shows the leading multivitamin brands in the United States in 2016, based on sales. In that year, Centrum Silver was ranked as second leading U.S. multivitamin brand with sales of 181.3 million U.S. dollars. Pfizer, the company which produces Centrum, was also listed among the leading multivitamin vendors in the United States, generating approximately 277.2 million U.S. dollars in sales in 2015.
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Release date
June 2016
Region
United States
Survey time period
52 weeks ended April 17, 2016
Supplementary notes
Total U.S. multi-outlet (supermarkets, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended April 17, 2016.

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