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McDonald's brand perception in the United Kingdom (UK) 2015

Words used to describe the brand image of McDonald's in the United Kingdom (UK) in 2015*

McDonald's brand perception in the United Kingdom (UK) 2015 This statistic displays words used to describe McDonald's brand image by internet users surveyed in the United Kingdom in June 2015. The survey results showed 'Convenient', 'Family' and 'Friendly' as three of the most frequently chosen words. 'Healthy' was chosen by the fewest respondents (four percent).
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Words used to describe the brand image of McDonald's in the United Kingdom (UK) in 2015*

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Description

Source

More information

This statistic displays words used to describe McDonald's brand image by internet users surveyed in the United Kingdom in June 2015. The survey results showed 'Convenient', 'Family' and 'Friendly' as three of the most frequently chosen words. 'Healthy' was chosen by the fewest respondents (four percent).
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Release date
2016
Region
United Kingdom
Survey time period
June 2015
Number of respondents
1,979 respondents
Age group
16 years and older
Special properties
All who have heard of the brand and expressed an opinion
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source: "Now, from the list below, please select all words that describe your image of each brand".
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