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McDonald's brand perception in the United Kingdom (UK) 2015

This statistic displays words used to describe McDonald's brand image by internet users surveyed in the United Kingdom in June 2015. The survey results showed 'Convenient', 'Family' and 'Friendly' as three of the most frequently chosen words. 'Healthy' was chosen by the fewest respondents (four percent).

Words used to describe the brand image of McDonald's in the United Kingdom (UK) in 2015*

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Release date



United Kingdom

Survey time period

June 2015

Number of respondents

1,979 respondents

Age group

16 years and older

Special properties

All who have heard of the brand and expressed an opinion

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source: "Now, from the list below, please select all words that describe your image of each brand".

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