McDonald’s, which is headquartered in Oak Brook, Illinois, is the world’s largest quick-service restaurant chain. The company is publicly traded and generated more than 24 billion U.S. dollars in revenue in its 2016 fiscal year. Around two thirds of that revenue was generated through company-operated restaurants (15.3 billion U.S. dollars in 2016) and one third through franchised restaurants (9.33 billion U.S. dollars in 2016). The United States is still McDonald’s single biggest market with 8.25 billion U.S. dollars in revenue in 2016.
In 2016, about 36.9 thousand McDonald’s restaurants were in operation worldwide, of which 14,146 were located in the United States. According to Scarborough Research more than 106 million people had visited McDonald’s in the United States within the last 30 days (Spring 2016). Within the Asia region, China had the second-most McDonald’s behind Japan with 2,391 restaurants in 2016. The other countries with at least a thousand McDonald’s restaurants are Germany (1,470 in 2016 – most in Europe), France (1,419), the United Kingdom (1,274) and Canada (1,450). Overall McDonald’s operated restaurants in more than 100 countries in 2016.
The McDonald’s brand is amongst the most valuable brands in the world, valuations vary however depending on the source. Milward Brown Optimor ranks McDonald’s as the most valuable fast food brand in 2017 with a brand value of approximately 97.72 billion U.S. dollars. Brand Directory ranked McDonald’s 16th with a brand value of 38.97 billion U.S. dollars in its 2017 Global 500 ranking.
The main competitors of McDonald’s in the quick-service restaurant market are Subway, Yum Brands! (Kentucky Fried Chicken, Pizza Hut, Taco Bell), Chipotle Mexican Grill, Wendy’s, Burger King, Domino’s Pizza, Papa John’s, Chick-fil-A but also coffeehouse chains such as Starbucks.