American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2017*

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ACSI score

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This statistic shows the American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2017. McDonald's ACSI score was 69 in 2017. The limited-service restaurant industry was not measured in 2004.


McDonald’s, which is headquartered in Oak Brook, Illinois, is the world’s largest quick-service restaurant chain. The company is publicly traded and generated more than 24 billion U.S. dollars in revenue in its 2016 fiscal year. Around two thirds of that revenue was generated through company-operated restaurants (15.3 billion U.S. dollars in 2016) and one third through franchised restaurants (9.33 billion U.S. dollars in 2016). The United States is still McDonald’s single biggest market with 8.25 billion U.S. dollars in revenue in 2016.

In 2016, about 36.9 thousand McDonald’s restaurants were in operation worldwide, of which 14,146 were located in the United States. According to Scarborough Research more than 106 million people had visited McDonald’s in the United States within the last 30 days (Spring 2016). Within the Asia region, China had the second-most McDonald’s behind Japan with 2,391 restaurants in 2016. The other countries with at least a thousand McDonald’s restaurants are Germany (1,470 in 2016 – most in Europe), France (1,419), the United Kingdom (1,274) and Canada (1,450). Overall McDonald’s operated restaurants in more than 100 countries in 2016.

The McDonald’s brand is amongst the most valuable brands in the world, valuations vary however depending on the source. Milward Brown Optimor ranks McDonald’s as the most valuable fast food brand in 2017 with a brand value of approximately 97.72 billion U.S. dollars. Brand Directory ranked McDonald’s 16th with a brand value of 38.97 billion U.S. dollars in its 2017 Global 500 ranking.

The main competitors of McDonald’s in the quick-service restaurant market are Subway, Yum Brands! (Kentucky Fried Chicken, Pizza Hut, Taco Bell), Chipotle Mexican Grill, Wendy’s, Burger King, Domino’s Pizza, Papa John’s, Chick-fil-A but also coffeehouse chains such as Starbucks.
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Release date
July 2017
United States
Survey time period
2000 to 2017
Supplementary notes
* The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.
Limited Service Restaurant - Establishments whose patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to customers' locations.

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