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McDonald's: ad spend in the U.S. 2009-2017

McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)

by A. Guttmann, last edited Aug 9, 2019
McDonald's: ad spend in the U.S. 2009-2017 The fast food restaurant chain invested 1.51 billion U.S. dollars in advertising in the United States in 2017. The figure is slightly higher than those for previous years, when McDonald’s invested around 100 to 200 million dollars less. Also in 2017, McDonald’s spent roughly 70 million Canadian dollars on advertising in neighboring Canada. The company's global revenue that year reached roughly 22 billion U.S. dollars, a quarter of which was generated in the United States.
McDonald’s on the U.S. ad market

McDonald’s Corporation is the leading advertiser among other popular fast food and quick serve restaurants in the United States. The company’s ad spend on its chains far surpassed the investments in Taco Bell, Domino’s, Subway and Burger King. In fact, the latter was estimated to have spent half of the amount that McDonald’s devoted to advertising. However, the two competitors recently had a stand-off on Twitter, firing jokes at one another in a so-called ‘roast’, which was instigated by Burger King and was hugely popular among social media users. The same could be seen on billboards, posters and in print ads, where McDonald’s was mercilessly trolled by Burger King and vice versa. This rivalry produced high publicity for both brands and managed to shape some lasting impressions about them.
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McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)

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