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Ad spend of selected restaurants in the U.S. 2018
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Ad spend of selected restaurants in the U.S. 2018
Advertising spending of selected restaurant chains in the United States in 2018 (in million U.S. dollars)
by A. Guttmann,
last edited
Sep 25, 2019
In 2018, McDonald’s spent more on advertising in the United States than all other widely recognized restaurant chains. With 761 million U.S. dollars in ad expenditures, the chain was way ahead of brands such as Domino's (next in line, with a 418 million ad spend) and Taco Bell (415 million). Subway and Burger King both spent more than 300 million on measured media that year, thus closing the list of top five spending restaurant chains.
Quick service restaurant chains brand value
In terms of brand value, McDonald’s also leads the pack by a margin of roughly 82 billion U.S. dollars, far surpassing Starbucks and Subway. Fellow fast food chain KFC ranks fourth with a value of 15 billion dollars, while Burger King is second to last. Taco Bell did not make it to the top ten list in 2019.QSR industry and consumer behavior
When it comes to consumer opinions, McDonald’s is not faring that well. According to the American Customer Satisfaction Index, the chain had the lowest index score among other limited service restaurants in the country – at 69 points it was well behind Burger King’s 76 points, Subway’s 80 point-score and even Taco Bell, which earned 74 points.
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by A. Guttmann,
last edited
Sep 25, 2019
In 2018, McDonald’s spent more on advertising in the United States than all other widely recognized restaurant chains. With 761 million U.S. dollars in ad expenditures, the chain was way ahead of brands such as Domino's (next in line, with a 418 million ad spend) and Taco Bell (415 million). Subway and Burger King both spent more than 300 million on measured media that year, thus closing the list of top five spending restaurant chains.
Quick service restaurant chains brand value
In terms of brand value, McDonald’s also leads the pack by a margin of roughly 82 billion U.S. dollars, far surpassing Starbucks and Subway. Fellow fast food chain KFC ranks fourth with a value of 15 billion dollars, while Burger King is second to last. Taco Bell did not make it to the top ten list in 2019.QSR industry and consumer behavior
When it comes to consumer opinions, McDonald’s is not faring that well. According to the American Customer Satisfaction Index, the chain had the lowest index score among other limited service restaurants in the country – at 69 points it was well behind Burger King’s 76 points, Subway’s 80 point-score and even Taco Bell, which earned 74 points.
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- Release date
- June 2019
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
- Supplementary notes
-
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
- Supplementary notes
-
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
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Statistics on "Quick service restaurant brands: McDonald's"
- Overview
The most important statistics
- Leading companies worldwide in 2019, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2019
- Brand value of the 10 most valuable fast food brands worldwide in 2019 (in million U.S. dollars)Most valuable fast food brands worldwide in 2019
- McDonald's global brand value from 2006 to 2019 (in billion U.S. dollars)McDonald's: brand value 2006-2019
- Leading chain restaurants in the United States in 2018, by sales (in billion U.S. dollars)Sales of the leading chain restaurants in the U.S. in 2018
- Leading quick-service restaurant (QSR) chains in the United States in 2018, by systemwide sales (in billion U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2018, by systemwide sales
- Leading quick-service restaurant (QSR) chains in the United States in 2018, by sales per unit (in million U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2018, by sales per unit
- Leading quick service restaurant (QSR) chains in the United States in 2018, by number of units Leading quick service restaurant chains in the U.S. in 2018, by number of units
- Advertising spending
The most important statistics
- Advertising spending of selected restaurant chains in the United States in 2018 (in million U.S. dollars)Ad spend of selected restaurants in the U.S. 2018
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)McDonald's: ad spend 2014-2018
- McDonald's Corporation advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)McDonald's: ad spend in the U.S. 2009-2018
- Advertising spending of McDonald's in Brazil in 2017 and 2018 (in million Brazilian reals)Brazil: McDonald's advertising spending 2017-2018
- Consumer behavior
The most important statistics
- Share of Americans who visited McDonald's in the past 3 months in 2018, by ageShare of Americans who visited McDonald's 2018, by age
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2019*American customer satisfaction index: limited-service restaurants U.S. 2006-2019
- American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2019*American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2019
- Service attributes in McDonald's drive-thrus in the United States as of October 2018Service attributes in McDonald's drive-thrus in the U.S. as of October 2018
- Frequency of eating at McDonald's among millennials in Germany in 2018, compared to the populationFrequency of eating at McDonald's among millennials Germany 2018
- Share of consumers who eat McDonald's in an average six months across Australia as at March 2018, by generationShare of consumers who eat McDonalds in Australia 2018 by generation
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Statistics on "Quick service restaurant brands: McDonald's"
- Brand value of the most valuable companies worldwide in 2019
- Most valuable fast food brands worldwide in 2019
- McDonald's: brand value 2006-2019
- Sales of the leading chain restaurants in the U.S. in 2018
- Leading quick-service restaurant chains in the U.S. in 2018, by systemwide sales
- Leading quick-service restaurant chains in the U.S. in 2018, by sales per unit
- Leading quick service restaurant chains in the U.S. in 2018, by number of units
- Ad spend of selected restaurants in the U.S. 2018
- McDonald's: ad spend 2014-2018
- McDonald's: ad spend in the U.S. 2009-2018
- Brazil: McDonald's advertising spending 2017-2018
- Share of Americans who visited McDonald's 2018, by age
- American customer satisfaction index: limited-service restaurants U.S. 2006-2019
- American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2019
- Service attributes in McDonald's drive-thrus in the U.S. as of October 2018
- Frequency of eating at McDonald's among millennials Germany 2018
- Share of consumers who eat McDonalds in Australia 2018 by generation
- Jack in the Box: ad spend in the U.S. 2012-2014
- Hooters: ad spend in the U.S. 2011-2013
- Chipotle: ad spend in the U.S. 2012-2013
- Pizza Hut: ad spend in the U.S. 2012-2017
- Qdoba: ad spend in the U.S. 2012-2014
- Panera: ad spend in the U.S. 2013-2014
- Sonic: ad spend in the U.S. 2012-2014
- McDonalds: ad spend in Canada 2012-2013
- Arby's: ad spend in the U.S. 2010-2012
- MOS Food Services net sales FY 2012-2016
- MOS Food Services profit FY 2012-2016
- MOS Burger employee numbers FY 2012-2017
- Mexico: fast food restaurants 2019, by region
- MOS Burger total assets FY 2012-2016
- Operating profit of Sunset Boulevard 2009-2017
- Burger restaurant and gourmet burger bar usage in the UK 2015, by household income
- Preferred fast food restaurants for breakfast, by share of U.S. consumers 2015
- Share of people enjoying eating at fast food restaurants in France 2019, by age
- Alsea: headcount in 2018, by country
- Canada - visited fast food restaurants 2018
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