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Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)

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Ad spend of selected restaurants in the U.S. 2017 The statistic show data on advertising spending of selected restaurants in the United States in 2017. The fast food restaurant Chick-fil-A spent 72 million U.S. dollars on measured media advertising in the U.S. that year. Chick-fil-A is a popular chain; approximately 20 percent of Americans visit at least once every six months and five percent claim that it is their most frequented quick service restaurant.
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Spending in million U.S. dollars
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Description Source More information
The statistic show data on advertising spending of selected restaurants in the United States in 2017. The fast food restaurant Chick-fil-A spent 72 million U.S. dollars on measured media advertising in the U.S. that year. Chick-fil-A is a popular chain; approximately 20 percent of Americans visit at least once every six months and five percent claim that it is their most frequented quick service restaurant.
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Release date
June 2018
Region
United States
Survey time period
2017
Special properties
measured media only
Supplementary notes
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Figures have been rounded.

Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.

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