Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Ad spend of selected restaurants in the U.S. 2018

Advertising spending of selected restaurant chains in the United States in 2018 (in million U.S. dollars)

by A. Guttmann, last edited Sep 25, 2019
Ad spend of selected restaurants in the U.S. 2018 In 2018, McDonald’s spent more on advertising in the United States than all other widely recognized restaurant chains. With 761 million U.S. dollars in ad expenditures, the chain was way ahead of brands such as Domino's (next in line, with a 418 million ad spend) and Taco Bell (415 million). Subway and Burger King both spent more than 300 million on measured media that year, thus closing the list of top five spending restaurant chains.

Quick service restaurant chains brand value

In terms of brand value, McDonald’s also leads the pack by a margin of roughly 82 billion U.S. dollars, far surpassing Starbucks and Subway. Fellow fast food chain KFC ranks fourth with a value of 15 billion dollars, while Burger King is second to last. Taco Bell did not make it to the top ten list in 2019.


QSR industry and consumer behavior

When it comes to consumer opinions, McDonald’s is not faring that well. According to the American Customer Satisfaction Index, the chain had the lowest index score among other limited service restaurants in the country – at 69 points it was well behind Burger King’s 76 points, Subway’s 80 point-score and even Taco Bell, which earned 74 points.
Show more

Advertising spending of selected restaurant chains in the United States in 2018 (in million U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Quick service restaurant brands: Starbucks
Quick service restaurant brands: Starbucks

All Information
in one Presentation

Quick service restaurant brands: Starbucks

Everything On "Quick service restaurant brands: Starbucks" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Quick service restaurant brands: McDonald's"
  • Overview
  • Advertising spending
  • Consumer behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.