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Ad spend of selected restaurants in the U.S. 2017
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Ad spend of selected restaurants in the U.S. 2017
Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)
The statistic show data on advertising spending of selected restaurants in the United States in 2017. The fast food restaurant Chick-fil-A spent 72 million U.S. dollars on measured media advertising in the U.S. that year. Chick-fil-A is a popular chain; approximately 20 percent of Americans visit at least once every six months and five percent claim that it is their most frequented quick service restaurant.
Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)
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Description
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The statistic show data on advertising spending of selected restaurants in the United States in 2017. The fast food restaurant Chick-fil-A spent 72 million U.S. dollars on measured media advertising in the U.S. that year. Chick-fil-A is a popular chain; approximately 20 percent of Americans visit at least once every six months and five percent claim that it is their most frequented quick service restaurant.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
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Statistics on "Quick service restaurant brands: McDonald's"
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- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)Most valuable fast food brands worldwide in 2018
- McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)McDonald's: brand value 2006-2018
- Sales of the leading chain restaurants in the United States in 2017 (in billion U.S. dollars)Sales of the leading chain restaurants in the U.S. in 2017
- Leading quick-service restaurant (QSR) chains in the United States in 2017, by systemwide sales (in billion U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2017, by systemwide sales
- Leading quick-service restaurant (QSR) chains in the United States in 2017, by sales per unit (in million U.S. dollars)Leading quick-service restaurant chains in the U.S. in 2017, by sales per unit
- Leading quick service restaurant (QSR) chains in the United States in 2017, by number of units Leading quick service restaurant chains in the U.S. in 2017, by number of units
- Advertising spending
The most important statistics
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)Ad spend of selected restaurants in the U.S. 2017
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)McDonald's: ad spend 2014-2018
- McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)McDonald's: ad spend in the U.S. 2009-2017
- Advertising spending of McDonald's in Brazil in 1st half of 2016 and 2017 (in million Brazilian reals)Brazil: McDonald's advertising spending 2016-2017
- Consumer behavior
The most important statistics
- Share of Americans who visited McDonald's in the past 3 months in 2018, by ageShare of Americans who visited McDonald's 2018, by age
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2018*American customer satisfaction index: limited-service restaurants U.S. 2006-2018
- American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2018*American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2018
- Service attributes in McDonald's drive-thrus in the United States as of October 2018Service attributes in McDonald's drive-thrus in the U.S. as of October 2018
- Frequency of eating at McDonald's among millennials in Germany in 2018, compared to the populationFrequency of eating at McDonald's among millennials Germany 2018
- Share of consumers who eat McDonald's in an average six months across Australia as at March 2018, by generationShare of consumers who eat McDonalds in Australia 2018 by generation
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Statistics on "Quick service restaurant brands: McDonald's"
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)
- McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Sales of the leading chain restaurants in the United States in 2017 (in billion U.S. dollars)
- Leading quick-service restaurant (QSR) chains in the United States in 2017, by systemwide sales (in billion U.S. dollars)
- Leading quick-service restaurant (QSR) chains in the United States in 2017, by sales per unit (in million U.S. dollars)
- Leading quick service restaurant (QSR) chains in the United States in 2017, by number of units
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)
- McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Advertising spending of McDonald's in Brazil in 1st half of 2016 and 2017 (in million Brazilian reals)
- Share of Americans who visited McDonald's in the past 3 months in 2018, by age
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2018*
- American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2018*
- Service attributes in McDonald's drive-thrus in the United States as of October 2018
- Frequency of eating at McDonald's among millennials in Germany in 2018, compared to the population
- Share of consumers who eat McDonald's in an average six months across Australia as at March 2018, by generation
- Chipotle Mexican Grill's advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
- Qdoba Mexican Eats advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Pizza Hut's advertising spending in the United States from 2012 to 2016 (in million U.S. dollars)
- Jack in the Box advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Panera Bread advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)
- Hooters advertising spending in the United States in 2011 and 2013 (in million U.S. dollars)
- Sonic Corporation advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Advertising spending of Arby's in the United States from 2010 to 2012 (in million U.S. dollars)
- McDonalds Corporation advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Net sales of MOS Food Services, Inc. from fiscal year 2012 to 2016 (in billion Japanese yen)
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