Leading U.S. display advertising networks 2016, by reach

Leading syndicated ad focus entities in the United States in December 2016, by reach

Leading U.S. display advertising networks 2016, by reach This statistic shows the leading display advertising networks in the United States in December 2016, ranked by share of U.S. online audiences reached. Yahoo! Sites was ranked third, reaching 59.2 percent of U.S. online audiences.
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Leading syndicated ad focus entities in the United States in December 2016, by reach

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Share of U.S. internet audiences reached
Google77.8%
Taboola71.8%
Yahoo! Sites59.2%
MSN59.1%
Facebook.com57%
YouTube.com49.7%
ShareThis47.5%
Amazon.com*44.8%
Outbrain44.6%
RevContent37.9%
Share of U.S. internet audiences reached
Google77.8%
Taboola71.8%
Yahoo! Sites59.2%
MSN59.1%
Facebook.com57%
YouTube.com49.7%
ShareThis47.5%
Amazon.com*44.8%
Outbrain44.6%
RevContent37.9%
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Description

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This statistic shows the leading display advertising networks in the United States in December 2016, ranked by share of U.S. online audiences reached. Yahoo! Sites was ranked third, reaching 59.2 percent of U.S. online audiences.
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Release date
January 2017
Region
United States
Survey time period
December 2016
Special properties
Desktop only, home and work locations
Supplementary notes
* Entity has assigned some portion of traffic to other syndicated entities.
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