This statistic shows a ranking of computer brands according to brand equity in the United States in 2012, as rated by consumers. Apple Computers received the highest rating with a score of 65.06 out of 100.
Ranking of computer brands in the United States in 2012, by brand equity
The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration. This year's EquiTrend study was conducted online from
January 31 through February 20, 2012 and analyzes the responses of over 38,500 consumers on key measures of brand health - including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age sex, education, race/ethnicity, region, and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.
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Harris Interactive. (April 26, 2012). Ranking of computer brands in the United States in 2012, by brand equity [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/240108/brand-equity-of-computer-brands-in-the-united-states/
Harris Interactive. "Ranking of computer brands in the United States in 2012, by brand equity." Chart. April 26, 2012. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/240108/brand-equity-of-computer-brands-in-the-united-states/
Harris Interactive. (2012). Ranking of computer brands in the United States in 2012, by brand equity. Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/240108/brand-equity-of-computer-brands-in-the-united-states/
Harris Interactive. "Ranking of Computer Brands in The United States in 2012, by Brand Equity." Statista, Statista Inc., 26 Apr 2012, https://www.statista.com/statistics/240108/brand-equity-of-computer-brands-in-the-united-states/
Harris Interactive, Ranking of computer brands in the United States in 2012, by brand equity Statista, https://www.statista.com/statistics/240108/brand-equity-of-computer-brands-in-the-united-states/ (last visited December 02, 2024)
Ranking of computer brands in the United States in 2012, by brand equity [Graph], Harris Interactive, April 26, 2012. [Online]. Available: https://www.statista.com/statistics/240108/brand-equity-of-computer-brands-in-the-united-states/