This statistic presents the share of mobile phone website traffic worldwide. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served. As of February 2017, mobile accounts for 65.1 percent of all web traffic in Asia and for 59.5 percent of all web traffic in Africa. Due to the strong growth of the smartphone market in recent years, this is no surprise, especially as mobile internet often provides a more viable online connection in regions that lack the infrastructure and money for traditional and more expensive landline connections.
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Share of mobile phone website traffic worldwide 2018
Percentage of all global web pages served to mobile phones from 2009 to 2018
This statistic presents the share of mobile phone website traffic worldwide. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served. As of February 2017, mobile accounts for 65.1 percent of all web traffic in Asia and for 59.5 percent of all web traffic in Africa. Due to the strong growth of the smartphone market in recent years, this is no surprise, especially as mobile internet often provides a more viable online connection in regions that lack the infrastructure and money for traditional and more expensive landline connections.
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| Share of traffic | |
|---|---|
| 2009 | 0.7% |
| 2010 | 2.9% |
| 2011 | 6.1% |
| 2012 | 10.7% |
| 2013 | 16.2% |
| 2014 | 27.1% |
| 2015 | 35.1% |
| 2016 | 43.6% |
| 2017 | 50.3% |
| 2018 | 52.2% |
| Share of traffic | |
|---|---|
| 2009 | 0.7% |
| 2010 | 2.9% |
| 2011 | 6.1% |
| 2012 | 10.7% |
| 2013 | 16.2% |
| 2014 | 27.1% |
| 2015 | 35.1% |
| 2016 | 43.6% |
| 2017 | 50.3% |
| 2018 | 52.2% |
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- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- 2009 to 2018
- Supplementary notes
- *As of January 2018
More information
- Region
- Worldwide
- Survey time period
- 2009 to 2018
- Supplementary notes
- *As of January 2018
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Statistics on "Mobile internet usage worldwide"
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- Percentage of all global web pages served to mobile phones from 2009 to 2018Share of mobile phone website traffic worldwide 2018
- Leading countries with the most mobile broadband subscriptions per 100 inhabitants in 2016Mobile broadband subscriptions per 100 inhabitants in 2016, by country
- Global mobile data traffic from 2016 to 2021 (in exabytes per month)Global mobile data traffic 2016-2021
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- Average thee month user retention and churn rate of mobile apps worldwide as of 2nd half 2017Global mobile app thee month user retention and churn 2017
- Percentage of mobile apps that have been used only once during the first six months of ownership from 2010 to 2018Share of mobile apps that have been used only once 2010-2018
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- Mobile social
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- Global mobile social network penetration rate as of January 2018, by regionGlobal mobile social penetration rate 2018, by region
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- Active mobile social media penetration in European countries in January 2018Active mobile social media penetration in European countries 2018
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- Average value of global online shopping orders as of 2nd quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
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Free statistics
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- Market reach of the most popular Android app categories worldwide as of June 2018
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- Global mobile video traffic from 2016 to 2021 (in terabytes per month)
- Global mobile audio streaming traffic from 2016 to 2021 (in terabytes per month)
- Social media usage as share of total mobile minutes in leading online markets as of May 2017
- Global mobile social network penetration rate as of January 2018, by region
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- Most popular social networks worldwide as of July 2018, ranked by number of active users (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
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- Most popular mobile shopping activities of global online shoppers in 2017
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- Retail website visit duration worldwide as of 2nd quarter 2018, by device (in minutes)
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- Percentage of all total web pages in Asia served to mobile phones from 2010 to 2016
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- Share of data in mobile revenue in Latin America and the Caribbean from 2012 to 2020
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