The statistic presents the frequency with which U.S. consumers were willing to receive promotional messages via in-app messages from their favorite brands on their mobile devices as of June 2012. During the StrongMail survey, 46 percent of smartphone owners stated they never wanted to receive such messages.
How often would you like to receive promotional messages via in-app messages from your favorite brands on your mobile device?
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MarketingCharts. (August 20, 2012). How often would you like to receive promotional messages via in-app messages from your favorite brands on your mobile device? [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/247352/readiness-to-receive-ads-via-in-app-messages-on-mobile-devices-in-the-us/
MarketingCharts. "How often would you like to receive promotional messages via in-app messages from your favorite brands on your mobile device?." Chart. August 20, 2012. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/247352/readiness-to-receive-ads-via-in-app-messages-on-mobile-devices-in-the-us/
MarketingCharts. (2012). How often would you like to receive promotional messages via in-app messages from your favorite brands on your mobile device?. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/247352/readiness-to-receive-ads-via-in-app-messages-on-mobile-devices-in-the-us/
MarketingCharts. "How Often Would You like to Receive Promotional Messages via In-app Messages from Your Favorite Brands on Your Mobile Device?." Statista, Statista Inc., 20 Aug 2012, https://www.statista.com/statistics/247352/readiness-to-receive-ads-via-in-app-messages-on-mobile-devices-in-the-us/
MarketingCharts, How often would you like to receive promotional messages via in-app messages from your favorite brands on your mobile device? Statista, https://www.statista.com/statistics/247352/readiness-to-receive-ads-via-in-app-messages-on-mobile-devices-in-the-us/ (last visited April 26, 2024)
How often would you like to receive promotional messages via in-app messages from your favorite brands on your mobile device? [Graph], MarketingCharts, August 20, 2012. [Online]. Available: https://www.statista.com/statistics/247352/readiness-to-receive-ads-via-in-app-messages-on-mobile-devices-in-the-us/