U.S. adult preference of longer video ads before the stream by age 2019

The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group. The survey found that 61 percent of respondents aged between 18 and 29 chose to watch one long ad before the beginning of the video, while 29 percent chose to watch multiple ads throughout the video.

Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group

Characteristic	Would rather watch one long ad before the beginning of the video	Would rather watch multiple short ads throughout the video	Don't know/no opinion
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Release date

April 2019

More information

Region

United States

Survey time period

April 4 to 7, 2019

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Sometimes on streaming services or online videos, you are given the option to watch a long advertisement at the beginning of the video or multiple advertisements throughout the video. Which of the following statements do you agree with more, even if neither is exactly right?

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