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Brazil: effectiveness of child-directed smartphone ads Brazil 2019

During a September 2019 survey carried out in Brazil among internet users who owned a smartphone and had children aged 0 to 12, 47 percent of respondents stated that they had bought products their children requested after seeing them on a smartphone. During the same survey, it was found that 30 percent of children aged three to six had their own smartphones.

Share of parents who bought products that their children requested after seeing the items on a smartphone in Brazil in 2019

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In cooperation with
Mobile Time; Opinion Box
Release date

October 2019



Survey time period

September 18 to 25, 2019

Number of respondents

1,580 respondents

Special properties

among internet users who own a smartphone and have children aged 0 to 12

Method of interview

Online survey

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Statistics on "Advertising in Brazil"

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