During a 2019 survey carried out among UK consumers, it was found that 85 percent of respondents reported that less than half of marketing emails they received were interesting to them; 13 percent said that more than a half was interesting.
Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019
Characteristic
More than half
Less than half
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UK DMA. (February 13, 2020). Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/
UK DMA. "Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019." Chart. February 13, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/
UK DMA. (2020). Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/
UK DMA. "Share of Interesting or Relevant Marketing Emails According to Consumers in The United Kingdom (Uk) from 2011 to 2019." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/
UK DMA, Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019 Statista, https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/ (last visited July 27, 2024)
Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) from 2011 to 2019 [Graph], UK DMA, February 13, 2020. [Online]. Available: https://www.statista.com/statistics/500857/proportion-of-interesting-or-relevant-marketing-emails-in-the-uk/