Importance of creative when reviewing agencies for partnerships U.S. 2014

The statistic presents the importance of creative to senior level marketers when U.S. companies reviewed agencies for partnership in 2014. RSW found that almost 21 percent of key marketing decision makers find creative to be very important when presented as part of a pitch.

In general, when reviewing agencies for a potential partnership, how important is it that creative be presented as part of the pitch?

Share of respondents
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Sources

Release date

August 2014

Region

United States

Survey time period

July 2014

Number of respondents

110 senior level Marketers

Supplementary notes

The source does not provide information on the type of survey used.
The source does not provide information regarding the missing percentage points to 100 percent.

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