• Spain: digital buyer penetration 2017-2025

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In 2021, the e-commerce market in Spain experienced a penetration rate of 63.4 percent from digital buyers. According to estimates of the Statista Digital Market Outlook, the penetration rate in this market is expected to increase in the coming years reaching a predicted value of 79.2 percent in 2025.

Digital buyer penetration rate in Spain from 2017 to 2025

Characteristic	Penetration rate
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Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

A detailed methodology can be found on the Statista Market Outlook.