Name: Digital buyer penetration in Spain 2017-2024
Creator: Statista

The graph presents the digital buyer penetration in Spain in 2017, and provides a forecast until 2024. According to the Digital Market Outlook, e-commerce penetration in Spain is expected to grow to 75.8 percent of population in 2024.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Digital buyer penetration in Spain from 2017 to 2024

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Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the eCommerce market can be found here