Spain: e-commerce penetration rate 2018-2027

The user penetration in the e-commerce market in Spain was forecast to continuously increase between 2023 and 2027 by in total 13.6 percentage points. According to this forecast in 2027, the user penetration will have increased for the fourth consecutive year to 84.78 percent. Notably, the user penetration of the e-commerce market was continuously increasing over the past years.

Find other key market indicators concerning the e-commerce market in Spain, such as revenue and number of users.

Penetration rate of the e-commerce market in Spain from 2018 to 2027

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Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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