Number of active consumers across Alibaba's online shopping properties from 2nd quarter 2012 to 2nd quarter 2017 (in millions)

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Active Alibaba online buyers in millions
Q2 '12133
Q3 '12145
Q4 '12160
Q1 '13172
Q2 '13185
Q3 '13202
Q4 '13231
Q1 '14255
Q2 '14279
Q3 '14307
Q4 '14334
Q1 '15350
Q2 '15367
Q3 '15386
Q4 '15407
Q1 '16423
Q2 '16434
Q3 '16439
Q4 '16443
Q1 '17454
Q2 '17466

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This statistic gives information on the consolidated number of active consumers across Alibaba's online shopping properties as of the second quarter of 2017. As of that quarter, Alibaba's Chinese e-commerce properties had been accessed by 466 million active buyers in the previous twelve months. In the fiscal year ending March 31, 2017, the Chinese e-commerce corporation recorded a revenue of almost 134 billion yuan in online shopping sales
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Release date
August 2017
Survey time period
2nd quarter 2012 to 2nd quarter 2017
Special properties
Purchase in the previous twelve months
Supplementary notes
Active buyers across local B2C and C2C properties Taobao Marketplace, Tmall and Juhuasuan.

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