Alibaba: cumulative active online buyers Q4 2014-Q4 2019

The largest Chinese company for e-commerce Alibaba had another strong quarter in 2019. The annual active consumers on its online shopping properties in China reached 711 million by the end of December, increasing from 693 million at the end of September 2019.

Alibaba business

Founded in 1999, the Alibaba Group grew up to be the leading company providing all kinds of e-commerce services. Besides its most famous marketplaces including (B2B), Taobao (C2C), and Tmall (B2C), Alibaba also provides leading electronic payment service Alipay, cloud computing services and other related services to meet all needs in e-commerce. Alibaba holds different sale festivals regularly on its online marketplaces to promote sales performance. On its annual 11.11 (Singles’ Day) Global Shopping Festival in 2019, another record was made in gross merchandise volume (GMV) of Alibaba’s marketplaces.

E-commerce in China

China has the largest number of online shoppers in the world. Due to less developed physical stores and cheap logistic services, e-commerce market is growing rapidly in third-and-lower tier cities in recent years. And as people are getting more aware of international brands, cross-border online shopping is becoming a trend too. With online shopping portals and convenient electronic payment methods, China’s consumers can find products with high quality and competitive price more and more easily.

Number of annual active consumers across Alibaba's online shopping properties from 4th quarter 2014 to 4th quarter 2019

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Release date

February 2020



Survey time period

Q4 2014 to Q4 2019

Special properties

purchase in the previous twelve months

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Statistics on "Alibaba Group"

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