Alibaba's cumulative active online buyers in China Q1 2017-Q1 2022
Founded in 1999, the Alibaba Group grew up to be the leading company providing all kinds of e-commerce services. Besides its most famous marketplaces including Alibaba.com (B2B), Taobao (C2C), and Tmall (B2C), Alibaba also provides leading electronic payment service Alipay, cloud computing services and other related services to meet all needs in e-commerce. Alibaba holds different sale festivals regularly on its online marketplaces to promote sales performance. On its annual 11.11 (Singles’ Day) Global Shopping Festival in 2021, another record was made in gross merchandise volume (GMV) of Alibaba’s marketplaces.
E-commerce in China
China has the largest number of online shoppers in the world. Due to less developed physical stores and cheap logistic services, e-commerce market is growing rapidly in third-and-lower tier cities in recent years. And as people are getting more aware of international brands, cross-border online shopping is becoming a trend too. With online shopping portals and convenient electronic payment methods, China’s consumers can find products with high quality and competitive price more and more easily.