Number of annual active consumers across Alibaba's online shopping properties from 4th quarter 2013 to 4th quarter 2018 (in millions)

Alibaba: cumulative active online buyers Q4 2013 - Q4 2018 This statistic gives information on the consolidated number of active consumers across Alibaba's online shopping properties as of the fourth quarter of 2018. As of that quarter, Alibaba's Chinese e-commerce properties had been accessed by 636 million active buyers in the previous twelve months.
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Active Alibaba online buyers in millions
Q4 '18636
Q3 '18601
Q2 '18576
Q1 '18552
Q4 '17515
Q3 '17488
Q2 '17466
Q1 '17454
Q4 '16443
Q3 '16439
Q2 '16434
Q1 '16423
Q4 '15407
Q3 '15386
Q2 '15367
Q1 '15350
Q4 '14334
Q3 '14307
Q2 '14279
Q1 '14255
Q4 '13231
Active Alibaba online buyers in millions
Q4 '18636
Q3 '18601
Q2 '18576
Q1 '18552
Q4 '17515
Q3 '17488
Q2 '17466
Q1 '17454
Q4 '16443
Q3 '16439
Q2 '16434
Q1 '16423
Q4 '15407
Q3 '15386
Q2 '15367
Q1 '15350
Q4 '14334
Q3 '14307
Q2 '14279
Q1 '14255
Q4 '13231
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This statistic gives information on the consolidated number of active consumers across Alibaba's online shopping properties as of the fourth quarter of 2018. As of that quarter, Alibaba's Chinese e-commerce properties had been accessed by 636 million active buyers in the previous twelve months.
Show more
Release date
January 2019
Region
China
Survey time period
Q4 2013 to Q4 2018
Special properties
purchase in the previous twelve months
More information
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