Number of annual active consumers across Alibaba's online shopping properties from 2nd quarter 2013 to 2nd quarter 2018 (in millions)

Alibaba: cumulative active online buyers 2012-2018 This statistic gives information on the consolidated number of active consumers across Alibaba's online shopping properties as of the second quarter of 2018. As of that quarter, Alibaba's Chinese e-commerce properties had been accessed by 576 million active buyers in the previous twelve months.
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Active Alibaba online buyers in millions
Q2 '13185
Q3 '13202
Q4 '13231
Q1 '14255
Q2 '14279
Q3 '14307
Q4 '14334
Q1 '15350
Q2 '15367
Q3 '15386
Q4 '15407
Q1 '16423
Q2 '16434
Q3 '16439
Q4 '16443
Q1 '17454
Q2 '17466
Q3 '17488
Q4 '17515
Q1 '18552
Q2 '18576
Active Alibaba online buyers in millions
Q2 '13185
Q3 '13202
Q4 '13231
Q1 '14255
Q2 '14279
Q3 '14307
Q4 '14334
Q1 '15350
Q2 '15367
Q3 '15386
Q4 '15407
Q1 '16423
Q2 '16434
Q3 '16439
Q4 '16443
Q1 '17454
Q2 '17466
Q3 '17488
Q4 '17515
Q1 '18552
Q2 '18576
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Description Source More information
This statistic gives information on the consolidated number of active consumers across Alibaba's online shopping properties as of the second quarter of 2018. As of that quarter, Alibaba's Chinese e-commerce properties had been accessed by 576 million active buyers in the previous twelve months.
Show more
Release date
August 2018
Region
China
Survey time period
2nd quarter 2013 to 2nd quarter 2018
Special properties
Purchase in the previous twelve months
Supplementary notes
Active buyers across local B2C and C2C properties Taobao Marketplace, Tmall and Juhuasuan.

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