Alibaba: cumulative active online buyers Q1 2014-Q1 2019

Number of annual active consumers across Alibaba's online shopping properties from 1st quarter 2014 to 1st quarter 2019 (in millions)

by Statista Research Department, last edited Jun 7, 2019
Alibaba: cumulative active online buyers Q1 2014-Q1 2019 The largest Chinese company for e-commerce Alibaba had another strong quarter in the beginning of 2019. The annual active consumers on its online shopping properties in China reached 654 million, increasing from 636 million at the end of December 2018.
Alibaba business

Founded in 1999, the Alibaba Group grew up to be the leading company providing all kinds of e-commerce services. Besides its most famous marketplaces including Alibaba.com (B2B), Taobao (C2C), and Tmall (B2C), Alibaba also provides leading electronic payment service Alipay, cloud computing services and other related services to meet all needs in e-commerce. Alibaba holds different sale festivals regularly on its online marketplaces to promote sales performance. On its annual 11.11 (Singles’ Day) Global Shopping Festival last year, another record was made in gross merchandise volume (GMV) of Alibaba’s marketplaces. According to the company’s statistics, over 40 percent of Chinese consumers made purchases from international brands on that day.

E-commerce in China

China has the largest number of online shoppers in the world. Due to less developed physical stores and cheap logistic services, e-commerce market is growing rapidly in third-and-lower tier cities in recent years. And as people are getting more aware of international brands, cross-border online shopping is becoming a trend too. With online shopping portals and convenient electronic payment methods, China’s consumers can find products with high quality and competitive price more and more easily.
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Number of annual active consumers across Alibaba's online shopping properties from 1st quarter 2014 to 1st quarter 2019 (in millions)

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Active Alibaba online buyers in millions
Q1 '19654
Q4 '18636
Q3 '18601
Q2 '18576
Q1 '18552
Q4 '17515
Q3 '17488
Q2 '17466
Q1 '17454
Q4 '16443
Q3 '16439
Q2 '16434
Q1 '16423
Q4 '15407
Q3 '15386
Q2 '15367
Q1 '15350
Q4 '14334
Q3 '14307
Q2 '14279
Q1 '14255
Active Alibaba online buyers in millions
Q1 '19654
Q4 '18636
Q3 '18601
Q2 '18576
Q1 '18552
Q4 '17515
Q3 '17488
Q2 '17466
Q1 '17454
Q4 '16443
Q3 '16439
Q2 '16434
Q1 '16423
Q4 '15407
Q3 '15386
Q2 '15367
Q1 '15350
Q4 '14334
Q3 '14307
Q2 '14279
Q1 '14255
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by Statista Research Department, last edited Jun 7, 2019
The largest Chinese company for e-commerce Alibaba had another strong quarter in the beginning of 2019. The annual active consumers on its online shopping properties in China reached 654 million, increasing from 636 million at the end of December 2018.
Alibaba business

Founded in 1999, the Alibaba Group grew up to be the leading company providing all kinds of e-commerce services. Besides its most famous marketplaces including Alibaba.com (B2B), Taobao (C2C), and Tmall (B2C), Alibaba also provides leading electronic payment service Alipay, cloud computing services and other related services to meet all needs in e-commerce. Alibaba holds different sale festivals regularly on its online marketplaces to promote sales performance. On its annual 11.11 (Singles’ Day) Global Shopping Festival last year, another record was made in gross merchandise volume (GMV) of Alibaba’s marketplaces. According to the company’s statistics, over 40 percent of Chinese consumers made purchases from international brands on that day.

E-commerce in China

China has the largest number of online shoppers in the world. Due to less developed physical stores and cheap logistic services, e-commerce market is growing rapidly in third-and-lower tier cities in recent years. And as people are getting more aware of international brands, cross-border online shopping is becoming a trend too. With online shopping portals and convenient electronic payment methods, China’s consumers can find products with high quality and competitive price more and more easily.
Show more
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