This graph presents the market share of the leading bottled sparkling water brands in the United States in 2016. For the 52 weeks ended May 15, 2016, Italian water brand San Pellegrino held a market share of around six percent in the United States, based on generated sales amounting to about 118.31 million U.S. dollars.
Bottled sparkling water
Bottled sparkling water is a subcategory of bottled water. It can be packaged in glass or plastic water bottles. Based on the definition of the International Bottled Water Association, sparkling bottled water is known as bottled water fortified with carbon dioxide. Other terms used for labeling include sparkling mineral water, carbonated water or sparkling drinking water. According to the U.S. Food and Drug Administration, sparkling water is categorized under soft drinks.
Grocery shoppers can choose between key brands such as ‘Sparkling Ice’, ‘Perrier’ or ‘San Pellegrino’. ‘Perrier’ is a popular French mineral water brand, which originates in Southern France. The brand is widely known for its characteristic green, club-shaped bottle with white lettering. According to the latest data published in the Beverage Industry Magazine, Perrier was ranked as the third leading bottled sparkling water brand with sales amounting to 204.26 million U.S. dollars. The generated sales correspond to a market share of 10.3 percent in 2016, down from 12.3 percent in the prior sales year. Only private label brands and ‘Sparkling Ice’ held a larger share of total category sales.
‘Perrier’ is owned by Nestlé Waters, one division of Swiss-based Nestlé S.A. Nestlé Waters continued to be a key player in the bottled water segment.
Bottled sparkling water has a convenient and healthy image for consumers in the United States. The per capita consumption of bottled water in the United States amounted to 34 gallons in 2014 – thus, it nearly doubled since 1999.