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Key brands' market share of bottled sparkling water in the U.S. 2019

Market share of the leading seltzer, bottled sparkling/mineral water brands in the United States in 2019, based on sales

by Jan Conway, last edited Jul 31, 2019
Key brands' market share of bottled sparkling water in the U.S. 2019 This graph presents the market share of the leading bottled sparkling water brands in the United States in 2019. For the 52 weeks ended May 19, 2019, private labels held a market share of around 18.5 percent in the United States, based on generated sales amounting to about 564.25 million U.S. dollars.
Bottled sparkling water

Bottled sparkling water is a subcategory of bottled water. It can be packaged in glass or plastic water bottles. Based on the definition of the International Bottled Water Association, sparkling bottled water is known as bottled water fortified with carbon dioxide. Other terms used for labeling include sparkling mineral water, carbonated water or sparkling drinking water. According to the U.S. Food and Drug Administration, sparkling water is categorized under soft drinks.

Grocery shoppers can choose between key brands such as ‘Sparkling Ice’, ‘Perrier’ or ‘San Pellegrino’. ‘Perrier’ is a popular French mineral water brand, which originates in Southern France. The brand is widely known for its characteristic green, club-shaped bottle with white lettering. According to the latest data published in the Beverage Industry Magazine, Perrier was ranked as the fourth leading bottled sparkling water brand with sales amounting to 285.34 million U.S. dollars. The generated sales correspond to a market share of 9.3 percent in 2019, down from 10.1 percent in the prior sales year. Only private label brands, ‘Sparkling Ice’ and 'La Croix' held a larger share of total category sales.

‘Perrier’ is owned by Nestlé Waters, one division of Swiss-based Nestlé S.A. Nestlé Waters continued to be a key player in the bottled water segment.

Bottled sparkling water has a convenient and healthy image for consumers in the United States. The per capita consumption of bottled water in the United States amounted to 42.1 gallons in 2017 – thus, it doubled since 1999.
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Market share of the leading seltzer, bottled sparkling/mineral water brands in the United States in 2019, based on sales

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