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Key brands' market share of bottled sparkling water in the U.S. 2020

This graph presents the market share of the leading bottled sparkling water brands in the United States in 2020. For the 52 weeks ended May 17, 2020, private labels held a market share of around 17.7 percent in the United States, based on generated sales amounting to about 613.9 million U.S. dollars.

Bottled sparkling water

Bottled sparkling water is a subcategory of bottled water. It can be packaged in glass or plastic water bottles. Based on the definition of the International Bottled Water Association, sparkling bottled water is known as bottled water fortified with carbon dioxide. Other terms used for labeling include sparkling mineral water, carbonated water or sparkling drinking water. According to the U.S. Food and Drug Administration, sparkling water is categorized under soft drinks.

Grocery shoppers can choose between key brands such as ‘Sparkling Ice’, ‘Perrier’ or ‘San Pellegrino’. ‘Perrier’ is a popular French mineral water brand, which originates in Southern France. The brand is widely known for its characteristic green, club-shaped bottle with white lettering. According to the latest data published in the Beverage Industry Magazine, Perrier was ranked as the fifth leading bottled sparkling water brand with sales amounting to 286.92 million U.S. dollars. The generated sales correspond to a market share of 8.3 percent in 2020.

‘Perrier’ is owned by Nestlé Waters, one division of Swiss-based Nestlé S.A. Nestlé Waters continued to be a key player in the bottled water segment. Bottled sparkling water has a convenient and healthy image for consumers in the United States. The per capita consumption of bottled water in the United States has increased steadily in recent years to reach 42.3 gallons in 2018.

Market share of the leading seltzer, bottled sparkling/mineral water brands in the United States in 2020, based on sales

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Sources

Release date

July 2020

Region

United States

Survey time period

52 weeks ended May 17, 2020

Supplementary notes

Total U.S. sales through supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries and select club and dollar retail chains for the 52 weeks ended May 17, 2020.

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Statistics on "Bottled water in the U.S."

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