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Key brands' market share of bottled still water in the U.S. 2020

Just over one quarter of all still bottled water sold in the United States in the 52 weeks ended on May 17, 2020, was private label. Of the top branded waters, all had a relatively even share of the market. Dasani and Aquafina, the leaders from Coca-Cola and PepsiCo. respectively, had a slightly larger share of the market.

What does private label mean?

Private label products are those manufactured by one company to be sold under another’s brand. The most common example of this are store branded products. Private label, as a share of total store sales, is a growing segment, particularly in grocery stores where it accounts for nearly a quarter of all dollar sales. Part of its rise may be due to younger consumers looking for comparable products at cheaper prices.

Bottled water consumption

Bottled water consumption has risen over two hundred percent over the last twenty years. Sales volume has continued to increase recently, with growth averaging around eight percent per year. Because of this, bottled water is now the most consumed beverage in the United States.

Market share of the leading bottled still water brands in the United States in 2020, based on sales

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Release date

July 2020


United States

Survey time period

52 weeks ended May 17, 2020

Supplementary notes

Total U.S. sales through supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries and select club and dollar retail chains for the 52 weeks ended May 17, 2020.
Figures have been rounded.
Numbers do not add up to 100 percent because the statistic only presents the five leading brands.

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Statistics on "Bottled water in the U.S."

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