Top 10 most valuable National Basketball Association club brands in 2012 (in million U.S. dollars)

Top 10 most valuable NBA teams - brand value 2012 The statistic depicts the brand value of the most valuable National Basketball Association teams in 2012. The Los Angeles Lakers had a brand value of 205 million U.S. dollars in 2012.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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Brand value (in million U.S. dollars)
Los Angeles Lakers205
New York Knicks178
Miami Heat157
Chicago Bulls143
Dallas Mavericks137
Boston Celtics119
San Antonio Spurs115
Orlando Magic104
Toronto Raptors100
Houston Rockets94
Brand value (in million U.S. dollars)
Los Angeles Lakers205
New York Knicks178
Miami Heat157
Chicago Bulls143
Dallas Mavericks137
Boston Celtics119
San Antonio Spurs115
Orlando Magic104
Toronto Raptors100
Houston Rockets94
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The statistic depicts the brand value of the most valuable National Basketball Association teams in 2012. The Los Angeles Lakers had a brand value of 205 million U.S. dollars in 2012.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
Release date
June 2012
Region
United States
Survey time period
June 1, 2012

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