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Top 10 most valuable NBA teams - brand value 2012

The statistic depicts the brand value of the most valuable National Basketball Association teams in 2012. The Los Angeles Lakers had a brand value of 205 million U.S. dollars in 2012.

A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

Top 10 most valuable National Basketball Association club brands in 2012

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Source

Release date

June 2012

Region

United States

Survey time period

June 1, 2012

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Statistics on "National Basketball Association"

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