D2C e-commerce sales in the U.S. 2017-2021

In 2019, direct-to-consumer (D2C) e-commerce sales reached 14.28 billion U.S. dollars. In 2020, D2C e-commerce sales are projected to reach 17.75 billion U.S. dollars. The biggest D2C brands include eyewear seller Warby Parker, men's grooming brand Dollar Shave Club, and mattress company Casper.

Direct-to-consumer (D2C) e-commerce sales in the United States from 2017 to 2021

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Source

Release date

April 2020

Region

United States

Survey time period

2017 to 2019

Supplementary notes

*Forecast

Products or services sold by digitally native brands founded at some point in the past 10 years; sold directly to consumers, bypassing standard distribution methods through a retailer, wholesaler or outlets; ordered using the internet via any device, regardless of the method of payment or fulfillment; includes only brands that started as independent online retailers; excludes travel and event tickets, payments (such as bill pay, taxes or money transfers), food or drink services, gambling and other vice good sales.

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