U.S. D2C e-commerce sales 2024

In 2021, direct-to-consumer (D2C) e-commerce sales in the United States surpassed 128 billion U.S. dollars. The U.S. D2C online market is forecast to grow to almost 213 billion U.S. dollars by 2023 and includes international brands like the eyewear seller Warby Parker, men's grooming brand Dollar Shave Club, and mattress company Casper.

D2C players

The growth of the D2C e-commerce market is due to the competitiveness of its players. D2C companies are deeply rooted in a digital and online presence, cutting out the intermediaries, and shipping their products direct-to-consumers. Better pricing, free, fast, and convenient delivery, and easy returns are some of the reasons why online shoppers prefer buying directly from manufacturers.

Impact of COVID-19 pandemic – the UK case

Insights from the UK showed how the coronavirus pandemic positively affected the D2C market. Since the COVID-19 pandemic, more than half of manufacturing businesses in the United Kingdom have seen their direct-to-consumer (D2C) revenue grow or remain steady. One of the main reasons cited by shoppers for buying D2C in the UK is particularly heartening for producers: they want to support UK manufacturers during the tough economic climate caused by the coronavirus pandemic.

Direct-to-consumer (D2C) e-commerce sales in the United States from 2019 to 2024 (in billion U.S. dollars)

Characteristic	Sales in billion U.S. dollars
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Release date

August 2022

More information

Region

United States

Survey time period

2018 to 2021

Supplementary notes

* Forecast.

Products sold by consumer brand manufacturers; sold directly to consumers digitally via their owned and operated sites, bypassing standard distribution channels through a retailer, wholesaler, or third-party platform such as a marketplace; includes digitally native and established brands; excludes traditional retailers' private-label brands, travel and event tickets, and food or drink services.

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