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Number of follow-up actions per mobile search by U.S. smartphone users Q4 2012

Number of follow-up actions per mobile search by U.S. smartphone users in 4th quarter 2012, by category

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Sources

Release date

March 2013

Region

United States

Survey time period

4th quarter 2012

Number of respondents

416 respondents

Special properties

total mobile searches n = 6,303

Supplementary notes

Information was gathered via the Nielsen Life360 survey app.
Q: What category of information did you search for? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? All Arts & Entertainment, Food, Restaurant, Shopping, Tech & Travel searches were eligible for a follow-up survey; other searches were only eligible if a respondent noticed advertising.

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