U.S. milk market: leading brands of whole milk based on sales 2019

In 2019, the whole milk market was dominated by private label brands, generating 627.8 million U.S. dollars in sales for the 12 weeks ended in December 29. Aside from private label whole milk brands, Dairy Pure had the highest level of sales, at 100.73 million U.S. dollars in that time.

Milk cows in the United States

The United States is home to around 9.39 million milk cows as of 2018. The amount of milk each cow in the United States produces has risen significantly over the past two decades. In 1999, a single dairy cow produced about 17,763 pounds of milk per year. By 2019, this figure is expected to increase to 23,505 pounds of milk per year. Dairy cows are a costly investment in terms of water usage, feed, and space. A dairy cow which is producing milk eats approximately 100 pounds of feed every day.

Global milk market

The global volume of cow milk production exceeded 500 million metric tons in 2018. The leading producer of cow milk worldwide is the European Union, followed by the United States and India. In 2018, the 28 countries of the European Union produced 154.8 million metric tons of milk, while the United States produced about 99 million metric tons of milk. India topped the list in terms of cow milk consumption in that year, with the European Union coming in second.

Sales of the leading 10 whole milk brands in the United States as of 2019

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Release date

February 2020


United States

Survey time period

12 weeks ended December 29, 2019

Supplementary notes

Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains).
Numbers have been rounded to provide a better understanding of the statistic.

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Statistics on "Milk market in the U.S."

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