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Advertising spending in the Netherlands 2012-2020

Published by Statista Research Department, Jan 5, 2023
In 2020, net advertising spending in the Netherlands stood at 3.63 billion euros. It represented a decrease when compared to the previous year, when the ad spend reached 3.74 billions euros. During 2020, the majority of advertising expenditure was digital and then, followed by traditional television.

Net advertising spending in the Netherlands from 2012 to 2020 (in billion euros)

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Sources

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Release date

April 2021

Region

Netherlands

Survey time period

2012 to 2020

Supplementary notes

Total calculated by the data provided by the source.
Figures have been rounded.
Statistic based on data provided by RAB, Nielsen, PWC Screenforce, annual reports, NDP Nieuwsmedia, as well as survey respondents.

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