Advertising spending in Vietnam 2004-2018, by medium

Advertising spending in Vietnam from 2004 to 2018, by medium (in million U.S. dollars)

Advertising spending in Vietnam 2004-2018, by medium This timeline presents the media split in Vietnam from 2004 to 2013 as well as estimates/forecasts until 2018. Across all presented years, TV is by far the largest ad medium in Vietnam. In 2016, TV ad expenditure in Vietnam was estimated at 1.07 billion U.S. dollars. Furthermore, the source predicts it would grow to approximately 1.3 billion U.S. dollars by 2018. Vietnamese ad market as a total was values at 1.22 billion U.S. dollars in 2016 whereas the ad market of Asia Pacific at 171.5 billion.
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Advertising spending in Vietnam from 2004 to 2018, by medium (in million U.S. dollars)

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TVNewspapersOutdoor/transportInternetMagazinesCinemaRadio
2018**1,2955238.535322.62.4
2017** 1,177523630322.32.1
2016** 1,0705233.5253222
2015* 969523120321.71.9
2014* 8705228.515321.51.8
2013 762552612381.21.7
2012 5735424.59400.91.2
2011 46960.123641.70.61.4
2010 43660.5203370.31.4
2009 398.262.120.30.837.90.31.6
2008 331.166.725.40.636.30.21.4
2007 284.462.923.90.527.20.21.1
2006 239.65423.30.524.30.20.7
2005 162.543.320.20.420.90.20.6
2004 166.451180.326.510.6
TVNewspapersOutdoor/transportInternetMagazinesCinemaRadio
2018**1,2955238.535322.62.4
2017** 1,177523630322.32.1
2016** 1,0705233.5253222
2015* 969523120321.71.9
2014* 8705228.515321.51.8
2013 762552612381.21.7
2012 5735424.59400.91.2
2011 46960.123641.70.61.4
2010 43660.5203370.31.4
2009 398.262.120.30.837.90.31.6
2008 331.166.725.40.636.30.21.4
2007 284.462.923.90.527.20.21.1
2006 239.65423.30.524.30.20.7
2005 162.543.320.20.420.90.20.6
2004 166.451180.326.510.6
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This timeline presents the media split in Vietnam from 2004 to 2013 as well as estimates/forecasts until 2018. Across all presented years, TV is by far the largest ad medium in Vietnam. In 2016, TV ad expenditure in Vietnam was estimated at 1.07 billion U.S. dollars. Furthermore, the source predicts it would grow to approximately 1.3 billion U.S. dollars by 2018. Vietnamese ad market as a total was values at 1.22 billion U.S. dollars in 2016 whereas the ad market of Asia Pacific at 171.5 billion.
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