Advertising spending in Vietnam from 2004 to 2018, by medium (in million U.S. dollars)

Advertising spending in Vietnam 2004-2018, by medium This timeline presents the media split in Vietnam from 2004 to 2013 as well as estimates/forecasts until 2018. Across all presented years, TV is by far the largest ad medium in Vietnam. In 2016, TV ad expenditure in Vietnam was estimated at 1.07 billion U.S. dollars. Furthermore, the source predicts it would grow to approximately 1.3 billion U.S. dollars by 2018. Vietnamese ad market as a total was values at 1.22 billion U.S. dollars in 2016 whereas the ad market of Asia Pacific at 171.5 billion.
Show more
Loading statistic...
TVNewspapersOutdoor/transportInternetMagazinesCinemaRadio
2004 166.451180.326.510.6
2005 162.543.320.20.420.90.20.6
2006 239.65423.30.524.30.20.7
2007 284.462.923.90.527.20.21.1
2008 331.166.725.40.636.30.21.4
2009 398.262.120.30.837.90.31.6
2010 43660.5203370.31.4
2011 46960.123641.70.61.4
2012 5735424.59400.91.2
2013 762552612381.21.7
2014* 8705228.515321.51.8
2015* 969523120321.71.9
2016** 1,0705233.5253222
2017** 1,177523630322.32.1
2018**1,2955238.535322.62.4
TVNewspapersOutdoor/transportInternetMagazinesCinemaRadio
2004 166.451180.326.510.6
2005 162.543.320.20.420.90.20.6
2006 239.65423.30.524.30.20.7
2007 284.462.923.90.527.20.21.1
2008 331.166.725.40.636.30.21.4
2009 398.262.120.30.837.90.31.6
2010 43660.5203370.31.4
2011 46960.123641.70.61.4
2012 5735424.59400.91.2
2013 762552612381.21.7
2014* 8705228.515321.51.8
2015* 969523120321.71.9
2016** 1,0705233.5253222
2017** 1,177523630322.32.1
2018**1,2955238.535322.62.4
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment

Description

Source

More information

This timeline presents the media split in Vietnam from 2004 to 2013 as well as estimates/forecasts until 2018. Across all presented years, TV is by far the largest ad medium in Vietnam. In 2016, TV ad expenditure in Vietnam was estimated at 1.07 billion U.S. dollars. Furthermore, the source predicts it would grow to approximately 1.3 billion U.S. dollars by 2018. Vietnamese ad market as a total was values at 1.22 billion U.S. dollars in 2016 whereas the ad market of Asia Pacific at 171.5 billion.
Show more
Release date
September 2016
Region
Vietnam
Survey time period
2004 to 2013
Supplementary notes
* Estimate.
** Forecast.
More information
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Advertising in Asia Pacific
Advertising in Asia Pacific

All Information
in one Presentation

Advertising in Asia Pacific

Everything On "Advertising in Asia Pacific" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Advertising in Asia Pacific"
  • Overview
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • Other markets
The most important statistics
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics on the topic
Topics
About Statista
Learn more about how Statista can support your business.
Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News