Advertising spending in Vietnam from 2004 to 2018, by medium (in million U.S. dollars)

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2004 166.451180.326.510.6
2005 162.543.320.20.420.90.20.6
2006 239.65423.30.524.30.20.7
2007 284.462.923.90.527.20.21.1
2008 331.166.725.40.636.30.21.4
2009 398.
2010 43660.5203370.31.4
2011 46960.123641.70.61.4
2012 5735424.59400.91.2
2013 762552612381.21.7
2014* 8705228.515321.51.8
2015* 969523120321.71.9
2016** 1,0705233.5253222
2017** 1,177523630322.32.1

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This timeline presents the media split in Vietnam from 2004 to 2013 as well as estimates/forecasts until 2018. Across all presented years, TV is by far the largest ad medium in Vietnam. In 2016, TV ad expenditure in Vietnam was estimated at 1.07 billion U.S. dollars. Furthermore, the source predicts it would grow to approximately 1.3 billion U.S. dollars by 2018. Vietnamese ad market as a total was values at 1.22 billion U.S. dollars in 2016 whereas the ad market of Asia Pacific at 171.5 billion.
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Release date
September 2016
Survey time period
2004 to 2013
Supplementary notes
* Estimate.
** Forecast.

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