This statistic provides a forecast of a breakdown of advertising expenditure in India in 2016 and 2017, by medium. In 2017, television advertising was projected to account for 37.2 percent of India's total advertising expenditure.
- Media & Advertising›
- Advertising & Marketing ›
Distribution of ad spend in India 2016-2017, by medium
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Distribution of advertising spending in India in 2016 and 2017, by medium
Exclusive Premium Statistic
This statistic provides a forecast of a breakdown of advertising expenditure in India in 2016 and 2017, by medium. In 2017, television advertising was projected to account for 37.2 percent of India's total advertising expenditure.
| 2016 | 2017 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| 2016 | 2017 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic provides a forecast of a breakdown of advertising expenditure in India in 2016 and 2017, by medium. In 2017, television advertising was projected to account for 37.2 percent of India's total advertising expenditure.
Show more- Show sources information
- Show publisher information
- Release date
- August 2016
- Region
- India
- Survey time period
- August 2016
- Special properties
- forecast
- Supplementary notes
- Figures for 'radio' and 'magazines' for 2016 not available.
More information
- Region
- India
- Survey time period
- August 2016
- Special properties
- forecast
- Supplementary notes
- Figures for 'radio' and 'magazines' for 2016 not available.
Other interesting statistics
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
BRICS advertising
- 87 page/s
- English
- pptx
- Detailed references
Everything On "BRICS advertising" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "BRICS advertising"
- Brazil
The most important statistics
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sectorGrowth of the Brazilian media and entertainment spending 2017-2022, by sector
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Distribution of advertising spending in Brazil in 2017, by mediumAdvertising spending in Brazil 2017, by medium
- Digital advertising spending in Brazil from 2012 to 2019, by format (in billion U.S dollars)Digital ad spend in Brazil 2012-2019, by format
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)Leading advertisers in Brazil 2017
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)Leading advertising categories in Brazil 2017
- Change in advertising spending in Brazil in 2017, by categoryBrazil: ad spend growth rate 2017, by category
- Leading advertising agencies in Brazil in 2017, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2017
- Russia
The most important statistics
- Spending on advertising in Russia from 2007 to 2018 (in million Russian ruble)Advertising expenditure in Russia 2007-2018
- Spending on advertising in Russia from 2007 to 2018, by medium (in million Russian ruble)Advertising expenditure in Russia 2007-2018, by medium
- Digital advertising spending in Russia from 2014 to 2020 (in billion U.S. dollars) Digital ad spend in Russia 2014-2020
- Industry sectors ranked by advertising expenditure in Russia in 2017 (in million Russian ruble)Advertising spending in Russia 2017, by industry sector
- Leading advertisers in Russia in 2017, based on advertising spending (in billion Russian rubles)Leading advertisers in Russia 2017
- Mail.ru Group's online advertising revenue from 2010 to 2017 (in million Russian rubles)Mail.ru Group: online advertising revenue 2010-2017
- Yandex's annual revenue from 2009 to 2017, by segment (in billion Russian rubles)Yandex: annual revenue 2009-2017, by segment
- India
The most important statistics
- Value of the advertising industry in India from 2016 to 2020 (in billion Indian rupees)Value of the advertising industry in India 2016-2020
- Media owners advertising revenue in India from 2012 to 2021(in billion Indian rupees)Media owners ad revenue in India 2012-2021
- Distribution of advertising spending in India in 2016 and 2017, by mediumDistribution of ad spend in India 2016-2017, by medium
- Distribution of advertising spending in India in 2017, by categoryIndia: advertising spending 2017, by category
- Digital advertising expenditure in India from FY 2014 to FY 2023 (in billion Indian rupees)Digital ad spend in India 2014-2023
- Distribution of digital advertising spending in India in FY 2018, by industryDigital ad spend in India 2018 by industry
- Mobile advertising spending in India from 2016 to 2021 (in million U.S. dollars)Mobile ad spend in India 2016-2021
- Most creative advertising agencies in India in 2016Gunn Report: most creative ad agencies in India 2016
- China
The most important statistics
- Advertising expenditure in China from 2015 to 2018 (in billion U.S. dollars)Advertising expenditure in China 2015-2018
- Advertising expenditure in China from 2015 to 2018, by medium (in billion yuan)Advertising expenditure in China 2015-2018, by medium
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in China 2015-2021, by format
- Online advertising of companies in China in 2016, by channelOnline advertising of companies in China 2016
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)Total revenue of the mobile advertising market in China 2013-2020
- Distribution of mobile advertising revenue in China from 2016 to 2019, by companyMobile ad revenue in China 2016-2019, by company
- South Africa
The most important statistics
- Advertising spending in South Africa from 2011 to 2022 (in billion South African rand)Ad spend in South Africa 2011-2022
- Advertising spending in South Africa from 2016 to 2018, by medium (in million U.S. dollars)Advertising spending in South Africa 2016-2018, by medium
- Change in advertising spending in South Africa from 2014 to 2022Ad spend growth in South Africa 2014-2022
- Mobile advertising revenue in South Africa from 2011 to 2022 (in million South African rand)South Africa: mobile ad revenue 2011-2022
- Change in mobile advertising spending in selected countries worldwide in 2016Mobile ad spend growth 2016, by country
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platformIn-app vs. mobile web ad spend Q3 2017, by country
- Ad blocking penetration rate in South Africa as of January 2017South Africa: ad blocking rate 2017
- Revenue of advertising agencies (SIC Coder (v5/v7) 8831) in South Africa from 2010 to 2020 (in million U.S. dollars)Forecast: revenue advertising agencies South Africa 2010-2020
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of ad spend in Brazil 2014-2019, by medium
- Ad media market shares in Thailand 2016
- Advertising spending in Costa Rica 2015, by medium
- Advertising spending distribution in Norway 2017, by medium
- Advertising spending in El Salvador 2015, by medium
- Distribution of ad spend in Australia 2014, by medium
- Advertising spending in the United Kingdom (UK) 2007-2012, by platform
- Distribution of ad spend in Germany 2017, by medium
- Advertising spending in Peru 2012-2017, by medium
- Venezuela: ad spend 2019, by medium
- Year-on-year advertising spending change in Sweden January 2019, by media
- Puerto Rico: ad spend 2015-2018, by medium
- Brazil: ad spend growth 2015-2018, by medium
- Ad spend in Thailand 2016, by medium
- Advertising spending share in Saudi Arabia 2008-2015, by medium
- U.S. laboratory analytical instruments ad spend 2010-2016
- Print advertisement revenue share in India 2017 by category
- TV advertising market share of broadcasting groups in Bulgaria Q2 2017
- Change in advertising spending in Western Europe 2014-2020
- Forecast: operating revenue testing machine manufacture China 2008-2020
Studies
- Advertising market in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- Advertising in the United Kingdom (UK)
- Advertising in Germany
- TV advertising in the U.S.
- Advertising in Italy
- Advertising in the Netherlands
- Advertising in Belgium
- BRICS advertising
- Advertising in the Nordics
- Political advertising in the U.S.
- Advertising in North America
- Advertising industry in Spain
- Advertising in Turkey
Statistics on the topic
Free statistics
- Mail.ru Group's online advertising revenue from 2010 to 2017 (in million Russian rubles)
- Yandex's annual revenue from 2009 to 2017, by segment (in billion Russian rubles)
- Revenue of advertising agencies (SIC Coder (v5/v7) 8831) in South Africa from 2010 to 2020 (in million U.S. dollars)
- Operating revenue of testing machine manufacture (ICNEA 4015) in China from 2008 to 2020 (in million U.S. dollars)
Premium Statistics
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sector
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil in 2017, by medium
- Digital advertising spending in Brazil from 2012 to 2019, by format (in billion U.S dollars)
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2017, by category
- Leading advertising agencies in Brazil in 2017, by investment in advertising (in billion Brazilian reals)
- Spending on advertising in Russia from 2007 to 2018 (in million Russian ruble)
- Spending on advertising in Russia from 2007 to 2018, by medium (in million Russian ruble)
- Digital advertising spending in Russia from 2014 to 2020 (in billion U.S. dollars)
- Industry sectors ranked by advertising expenditure in Russia in 2017 (in million Russian ruble)
- Leading advertisers in Russia in 2017, based on advertising spending (in billion Russian rubles)
- Value of the advertising industry in India from 2016 to 2020 (in billion Indian rupees)
- Media owners advertising revenue in India from 2012 to 2021(in billion Indian rupees)
- Distribution of advertising spending in India in 2016 and 2017, by medium
- Distribution of advertising spending in India in 2017, by category
- Digital advertising expenditure in India from FY 2014 to FY 2023 (in billion Indian rupees)
- Distribution of digital advertising spending in India in FY 2018, by industry
- Mobile advertising spending in India from 2016 to 2021 (in million U.S. dollars)
- Most creative advertising agencies in India in 2016
- Advertising expenditure in China from 2015 to 2018 (in billion U.S. dollars)
- Advertising expenditure in China from 2015 to 2018, by medium (in billion yuan)
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)
- Online advertising of companies in China in 2016, by channel
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)
- Distribution of mobile advertising revenue in China from 2016 to 2019, by company
- Advertising spending in South Africa from 2011 to 2022 (in billion South African rand)
- Advertising spending in South Africa from 2016 to 2018, by medium (in million U.S. dollars)
- Change in advertising spending in South Africa from 2014 to 2022
- Mobile advertising revenue in South Africa from 2011 to 2022 (in million South African rand)
- Change in mobile advertising spending in selected countries worldwide in 2016
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platform
- Ad blocking penetration rate in South Africa as of January 2017
- Leading advertisers in South Africa in 2016, by advertising spending (in million South African Rand)
- Distribution of advertising spending in Brazil in 2014 and 2019, by medium
- Distribution of advertising expenditure in Thailand in 2016, by medium
- Distribution of advertising expenditure in Costa Rica in 2015, by medium
- Distribution of advertising spending in Norway in 2017, by medium
- Distribution of advertising expenditure in El Salvador in 2015, by medium
- Distribution of advertising spending in Australia in 2014, by medium
- Advertising expenditure in the United Kingdom (UK) from 2007 to 2012, by platform (in million GBP)
- Distribution of advertising spending in Germany in 2017, by medium
- Advertising expenditure in Peru from 2012 to 2017, by medium (in million U.S. dollars)
- Advertising spending in Venezuela in 2019, by medium (in million U.S. dollars and million Venezuelan bolivars)
- Year-on-year advertising spending change in Sweden in January 2019, by media
- Advertising spending in Puerto Rico from 2015 to 2018, by medium (in million U.S. dollars)
- Change in advertising spending in Brazil from 2015 to 2018, by medium
- Advertising expenditure in Thailand in 2016, by medium (in billion U.S. dollars)
- Distribution of advertising expenditure in Saudi Arabia from 2008 to 2015, by medium
- Advertising spending in the laboratory analytical instruments industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Distribution of print advertisement revenue across India in 2017, by category
- Television advertising market share of broadcasting groups in Bulgaria as of 2nd quarter 2017
- Change in advertising spending in Western Europe from 2014 to 2020
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
Updated
The Italian pharmaceutical market
The Italian pharmaceutical market is among the fastest growing ones worldwide. This dossier provides data on the trends of the market, with special focus on pharmaceutical segments.
Updated
Update & expansion: Country Reports
To our 150 Reports we added:
- Global Consumer Survey content
- Operational risk index by Fitch
- And more …
New
New Dossier: Plastic industry worldwide
The global plastics industry is growing by approximately three percent every year. This dossier provides information about the global plastics industry in general as well as chapters on the major types of plastic, and recycling rates.
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.