Try our corporate solution for free!

Are you interested in testing our corporate solutions? Please do not hesitate to contact me.

Vianny Gutierrez-CruzMon - Fri, 9am - 6pm (EST)

(212) 419-8294 vianny.gutierrez-cruz@statista.com

- statista.com
- statista.es
- statista.de
- statista.fr

Prices & Access
Statistics
All Industries
Consumer Goods & FMCG
Internet
Media & Advertising
Retail & Trade
Sports & Recreation
Technology & Telecommunications
Transportation & Logistics
Travel, Tourism & Hospitality
Most-viewed Statistics
Recent Statistics Popular Statistics
Facebook: number of monthly active users worldwide 2008-2022
Smartphone market share worldwide by vendor 2009-2022
Number of apps available in leading app stores Q1 2022
OPEC oil price annually 1960-2022
Big Mac index worldwide 2022
Topics
Topic Overview
Smartphones - Statistics & Facts
Social media - Statistics & Facts
Top Study
View Study
Industry Overview
Reports
Report Shop
Search our report database
Digital & Trend Reports
Overview and forecasts on trending topics
Industry & Market Reports
Industry and market insights and forecasts
Companies & Products Reports
Key figures and rankings about companies and products
Consumer & Brand Reports
Consumer and brand insights and preferences in various industries
Politics & Society Reports
Detailed information about political and social topics
Country & Region Reports
All key figures about countries and regions
Find your information in our database containing over 20,000 reports
Outlooks
Outlooks
Consumer Market Outlook
Everything you need to know about Consumer Goods
Digital Market Outlook
Identify market potentials of the digital future
Mobility Market Outlook
Key topics in mobility
Technology Market Outlook
Insights into the world's most important technology markets
Health Market Outlook New
Insights into the world’s most important health markets
Advertising & Media Outlook
Figures and insights about the advertising and media world
Industry Outlook
Everything you need to know about the industry development
Country Outlook
Key economic and social indicators
Find a brief overview of all Outlooks here
Company DB New
Infographics
Services
The Statistics Portal
Directly accessible data for 170 industries from 50 countries and over 1 Mio. facts.
Tools
- Business Plan Export
- Publication Finder
Research & Analysis
Customized Research & Analysis projects:
Statista Q
Quick Analysis with our professional Research Service:
AskStatista
Unique content meets Design:
Whitepaper Configurator
Toplists & Rankings:
Best Employers Portal
Statista R
Content & Information Design
Information Design for your projects:
- Customized infographic service
- Presentation Design
- Animated videos
- Whitepapers, E-Books, etc.
More Information
eCommerceDB.com
KPIs for more than 20,000 online stores
Rankings by country
Rankings by category
Go to database
Global Survey

Reports
Outlooks
Company DB
Infographics

Content & Information Design

Global Consumer Survey

Advertising & Marketing
Advertising

Premium

Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Distribution of ad spend in India 2016-2017, by medium

Published by Statista Research Department, Aug 25, 2016

This statistic provides a forecast of a breakdown of advertising expenditure in India in 2016 and 2017, by medium. In 2017, television advertising was projected to account for 37.2 percent of India's total advertising expenditure.

Distribution of advertising spending in India in 2016 and 2017, by medium

Characteristic	2016	2017
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Exclusive Premium statistic

You need a Single Account for unlimited access.

Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *

in the first 12 months

View for free

33% off until Jun 30th

*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

August 2016

More information

Region

India

Survey time period

August 2016

Special properties

forecast

Supplementary notes

Figures for 'radio' and 'magazines' for 2016 not available.

Other statistics on the topic

Advertising

Global advertising revenue 2012-2027

Advertising

Advertisers with highest advertising spending in Germany 2022

Advertising

Advertising spending in the United Kingdom (UK) 2010-2021

Brands & Leaders

Most effective advertising markets in Europe 2021

Tanushree Basuroy

Research expert covering India

Get in touch with us now

Profit from additional features with an Employee Account

Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header.

Profit from the additional features of your individual account

Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set statistic alerts) please log in with your personal account.

If you are an admin, please authenticate by logging in again.

Save statistic in .XLS format

You can only download this statistic as a Premium user.

Save statistic in .PNG format

You can only download this statistic as a Premium user.

Save statistic in .PDF format

You can only download this statistic as a Premium user.

Show source references

As a Premium user you get access to the detailed source references and background information about this statistic.

Show details about this statistic

As a Premium user you get access to background information and details about the release of this statistic.

Bookmark statistics

As soon as this statistic is updated, you will immediately be notified via e-mail.

Yes, save as favorite!

...and make my research life easier.

Change statistics options

You need at least a Single Account to use this feature.

Exclusive Premium functionality

Full access:
To this and over 1 million additional datasets
Save Time:
Downloads allow integration with your project
Valid data:
Access to all sources and background information

Single Account

$39 per month*
(billed annually)

*Single license

This is an exclusive corporate function

Get full access to all features within our Corporate Solutions.

Statista Corporate Solutions

Full package

Immediate access to statistics, forecasts, reports and outlooks
Usage and publication rights
Download in various formats

Statista Accounts: Access All Statistics. Starting from $468 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account

The ideal entry-level account for individual users

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$59 $39 / Month *

in the first 12 months

Corporate Account

Full access

Corporate solution including all features.

* Prices do not include sales tax.